Brands by V

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	<title>Brands by V</title>
	<link>https://brandsbyv.com</link>
	<description>Brands by V</description>
	<pubDate>Fri, 02 May 2025 19:35:00 +0000</pubDate>
	<generator>https://brandsbyv.com</generator>
	<language>en</language>
	
		
	<item>
		<title>index</title>
				
		<link>https://brandsbyv.com/index</link>

		<pubDate>Tue, 16 May 2023 20:28:47 +0000</pubDate>

		<dc:creator>Brands by V</dc:creator>

		<guid isPermaLink="true">https://brandsbyv.com/index</guid>

		<description>
	

Crafting expressive ︎
	
 visual identities and brand experiences that connect ︎︎ with the right audience.
	
</description>
		
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	<item>
		<title>Pinkglow by Del Monte</title>
				
		<link>https://brandsbyv.com/Pinkglow-by-Del-Monte</link>

		<pubDate>Tue, 16 May 2023 20:28:48 +0000</pubDate>

		<dc:creator>Brands by V</dc:creator>

		<guid isPermaLink="true">https://brandsbyv.com/Pinkglow-by-Del-Monte</guid>

		<description>
	SCOPE OF WORK:
Brand Identity, Packaging, Asset Suite, Social Templates, Brand Guidelines, Art Direction, Design Direction

	PRESS:
︎︎︎Jimmey Kimmel
︎︎︎Martha Stewart
︎︎︎The Food Network
︎︎︎The Today Show
︎︎︎ABC News
︎︎︎Food &#38;amp; Wine
︎︎︎Mashed
︎︎︎Fox News

	🍍 Creating the most profitable product in Del Monte history.Del Monte came with a unique product: a pink pineapple. And they needed a brand that turned Pinkglow from just a product into an actual experience. So I decided to highlight the pineapple’s rarity by building a backstory that played up the fruit’s ties with exotic royalty.&#38;nbsp;

When the pineapple’s inside is pink, how do you get people talking about the packaging on the outside?


&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/37a9a815c2294148d7acdd4d35267b88ad85381386a5e94c2a699ce3f6e5b8df/promo_hero.jpg" data-mid="192286320" border="0"  src="https://freight.cargo.site/w/1000/i/37a9a815c2294148d7acdd4d35267b88ad85381386a5e94c2a699ce3f6e5b8df/promo_hero.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/73e23e0c3bac3cdfbaa45649235487fb811dde70984aa1ae8c4e22e20efedfff/Pinkglow_DelMonte_CaseStudy_Slides-11.png" data-mid="194739901" border="0"  src="https://freight.cargo.site/w/1000/i/73e23e0c3bac3cdfbaa45649235487fb811dde70984aa1ae8c4e22e20efedfff/Pinkglow_DelMonte_CaseStudy_Slides-11.png" /&#62;&#60;img width="1920" height="903" width_o="1920" height_o="903" data-src="https://freight.cargo.site/t/original/i/7d7cc3639efd4dd4ff0f3817c22d2e0797658414a11a9de0157004295b03eba0/Pinkglow_DelMonte_CaseStudy_Slides-10.png" data-mid="194739766" border="0"  src="https://freight.cargo.site/w/1000/i/7d7cc3639efd4dd4ff0f3817c22d2e0797658414a11a9de0157004295b03eba0/Pinkglow_DelMonte_CaseStudy_Slides-10.png" /&#62;

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	It was important to make Pinkglow feel as if it came from a mysterious tropical province. So everything in this brand was given the royal treatment: rich colors, custom coat of arms, patterns ripped straight from a tea party’s wallpaper, and even replacing the pineapple’s crown with, you guessed it, an actual crown.

&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/75de49f87dd692d9e2a0d4125a885430b21b8116a95f115f7652a96c020359b6/thecrown.jpg" data-mid="192286358" border="0"  src="https://freight.cargo.site/w/1000/i/75de49f87dd692d9e2a0d4125a885430b21b8116a95f115f7652a96c020359b6/thecrown.jpg" /&#62;
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	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a393e3eea516ed73bdf44ed95de73677bb107b23ba4d3fab988a2f1788166c0/DelMonte_Pinkglow_Data-Driven_Case-Study-07.png" data-mid="194740283" border="0"  src="https://freight.cargo.site/w/1000/i/6a393e3eea516ed73bdf44ed95de73677bb107b23ba4d3fab988a2f1788166c0/DelMonte_Pinkglow_Data-Driven_Case-Study-07.png" /&#62;“The visual ID was astounding, reflecting a lush Costa Rican royalty with attention to every minimal detail. All of this was rounded with the development of robust social media assets that helped us achieve a launch that exceeded all of our expectations.”

Pablo Rivero
Vice President of Marketing


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		<title>EatDirt</title>
				
		<link>https://brandsbyv.com/EatDirt</link>

		<pubDate>Thu, 01 May 2025 19:14:24 +0000</pubDate>

		<dc:creator>Brands by V</dc:creator>

		<guid isPermaLink="true">https://brandsbyv.com/EatDirt</guid>

		<description>
	SCOPE OF WORK:Naming, Tone of Voice, Identity, Color, Illustration, Typography, Art Direction, Asset Suite, Packaging, Brand Guidelines, Website, Icon Suite.


&#38;nbsp;Delivering the freshest produce alive 🥬
EatDirt is a produce delivery service with patented packaging that ensure the produce remains as fresh as possible, delivered straight from quality farms. The client needed the entire brand built from the ground up. Upon choosing a cheeky, straightforward name, I built a brand that leans into the very nature of what it means to have the freshest produce alive. I led an art director in developing illustrations that humanize the produce paired with vibrant primary colors.


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	<item>
		<title>Eaze Brand Campaign</title>
				
		<link>https://brandsbyv.com/Eaze-Brand-Campaign</link>

		<pubDate>Wed, 30 Apr 2025 20:41:31 +0000</pubDate>

		<dc:creator>Brands by V</dc:creator>

		<guid isPermaLink="true">https://brandsbyv.com/Eaze-Brand-Campaign</guid>

		<description>
	SCOPE OF WORK:Brand Identity, Color, Typography, Illustration, Art Direction, Asset Suite, Packaging, Brand Guidelines, Website, Email, Go-To-Market Campaign, Social Templates


	RECOGNITION:︎︎︎ Clio Bronze︎︎︎ Over 1M organic impressions
PRESS:︎︎︎ AdAge︎︎︎ Adweek︎︎︎ Creative Review


	&#38;nbsp;Inputting data. Outputting dank 🍃
As the market leader, Eaze understood that their objective was no longer to de-stigmatize weed for first-time smokers, but rather, to celebrate weed for those who have already become regular consumers. And now, Eaze is confidently positioning themselves as the lovable weed nerds—experts in data, delivery, and, of course, dank.

The project involved a massive rebrand along with a 360 campaign to launch it all. The campaign generated millions of views, with people snapping pics of our billboards and posting to Twitter, Instagram, and Reddit’s r/trees. It gained traction online when one Reddit user included it in a viral post: “Top 5 Billboards of All Time?”.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a16cf6a65d812aba6fd2bf170fbbe4f5776c9b395be66803753579e4a0225de8/Eaze_Render_Bong_Logo.jpg" data-mid="231777222" border="0"  src="https://freight.cargo.site/w/1000/i/a16cf6a65d812aba6fd2bf170fbbe4f5776c9b395be66803753579e4a0225de8/Eaze_Render_Bong_Logo.jpg" /&#62;


	&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/215c20136ba611971fe2dc5d110ec24073a2ab97631581e298b23fee0049e10f/ezgif.com-video-to-gif-converter.gif" data-mid="231776094" border="0"  src="https://freight.cargo.site/w/800/i/215c20136ba611971fe2dc5d110ec24073a2ab97631581e298b23fee0049e10f/ezgif.com-video-to-gif-converter.gif" /&#62;In glitch-art fashion, our content takes on randomized styles—from 8-bit to 3D rendering—and subject matters—from bubble baths to moon landings. 


	&#60;img width="3900" height="5200" width_o="3900" height_o="5200" data-src="https://freight.cargo.site/t/original/i/f64aecd1570f22c200af22052c4ea76653359e268182181ce44b2671c5880ea3/Eaze-Lifestyle-2020_05.jpg" data-mid="231777970" border="0"  src="https://freight.cargo.site/w/1000/i/f64aecd1570f22c200af22052c4ea76653359e268182181ce44b2671c5880ea3/Eaze-Lifestyle-2020_05.jpg" /&#62;


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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4dda49f4a662b0adff795d1b96f5222e7fd1a3d628fc2ce5051b93312385d45d/Born-and-Bred-Brand-Agency-San-Francisco-Eaze21-1920x1920.jpg" data-mid="231831192" border="0"  src="https://freight.cargo.site/w/1000/i/4dda49f4a662b0adff795d1b96f5222e7fd1a3d628fc2ce5051b93312385d45d/Born-and-Bred-Brand-Agency-San-Francisco-Eaze21-1920x1920.jpg" /&#62;

	
&#60;img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/cfbcfcda2c03473152e89495bcaa336f71155977cb4023352dc1b5640daba053/Born-and-Bred-Brand-Agency-San-Francisco-Eaze-2-1920x1920.png" data-mid="231831170" border="0"  src="https://freight.cargo.site/w/1000/i/cfbcfcda2c03473152e89495bcaa336f71155977cb4023352dc1b5640daba053/Born-and-Bred-Brand-Agency-San-Francisco-Eaze-2-1920x1920.png" /&#62;
We created a grid system to enforce laws around our lawless content. The grid provides clarity and better brand recognition for our “random” content and copy. All of this is grounded by an understated refresh to their logo.


&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c0bee37b5573a4f7169e4caffe618cdb4510d2d8e8df7eed7d1fc0839c929aad/Eaze_Logo_for_after_effects_1-ezgif.com-video-to-gif-converter.gif" data-mid="231776846" border="0"  src="https://freight.cargo.site/w/800/i/c0bee37b5573a4f7169e4caffe618cdb4510d2d8e8df7eed7d1fc0839c929aad/Eaze_Logo_for_after_effects_1-ezgif.com-video-to-gif-converter.gif" /&#62;

&#60;img width="900" height="667" width_o="900" height_o="667" data-src="https://freight.cargo.site/t/original/i/d9fbe20ec7ad7714a6b44783ded3c67f2f58a90dc2f24d9889d6699972713274/Grid.gif" data-mid="231831894" border="0"  src="https://freight.cargo.site/w/900/i/d9fbe20ec7ad7714a6b44783ded3c67f2f58a90dc2f24d9889d6699972713274/Grid.gif" /&#62;

&#60;img width="5760" height="3773" width_o="5760" height_o="3773" data-src="https://freight.cargo.site/t/original/i/ac3a2a0f7cf1aa7fd7936211fc6820418cb3b0da0334733dbdb0fc4c617c6a94/Eaze-Lifestyle-2020_07.jpg" data-mid="231777198" border="0"  src="https://freight.cargo.site/w/1000/i/ac3a2a0f7cf1aa7fd7936211fc6820418cb3b0da0334733dbdb0fc4c617c6a94/Eaze-Lifestyle-2020_07.jpg" /&#62;&#60;img width="1920" height="703" width_o="1920" height_o="703" data-src="https://freight.cargo.site/t/original/i/ecc5bb08080ed9fd4cbda135967509793d15c90556ed79006e61084ca947d51f/Born-and-Bred-Brand-Agency-San-Francisco-Eaze27-1920x1920.jpg" data-mid="231831195" border="0"  src="https://freight.cargo.site/w/1000/i/ecc5bb08080ed9fd4cbda135967509793d15c90556ed79006e61084ca947d51f/Born-and-Bred-Brand-Agency-San-Francisco-Eaze27-1920x1920.jpg" /&#62;
	
&#60;img width="1240" height="963" width_o="1240" height_o="963" data-src="https://freight.cargo.site/t/original/i/3bac72797665c4b6a123936148eed89857251c2a28c57ed2127ede488b165ec8/1240.jpg" data-mid="231833182" border="0"  src="https://freight.cargo.site/w/1000/i/3bac72797665c4b6a123936148eed89857251c2a28c57ed2127ede488b165ec8/1240.jpg" /&#62;
&#60;img width="1142" height="961" width_o="1142" height_o="961" data-src="https://freight.cargo.site/t/original/i/e010c493cd383f7104eb991b2d39aedac5580858f0a3a3b191514185768d7173/8-Bit-Cycle-01.gif" data-mid="231832189" border="0"  src="https://freight.cargo.site/w/1000/i/e010c493cd383f7104eb991b2d39aedac5580858f0a3a3b191514185768d7173/8-Bit-Cycle-01.gif" /&#62;


	Hundreds of different hand-drawn illustrations, trippy patterns, 8-bit graphics, custom renderings, and public domain images were developed for this brand campaign. Leaning into the anti-design approach, further speaking to the defiant weed nerds.&#38;nbsp;

	
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/eb4117c34916ec3957b498c40f87ca694f680873ddfae1f4b5ba5876bec67daa/Website-ezgif.com-video-to-gif-converter.gif" data-mid="231774931" border="0"  src="https://freight.cargo.site/w/800/i/eb4117c34916ec3957b498c40f87ca694f680873ddfae1f4b5ba5876bec67daa/Website-ezgif.com-video-to-gif-converter.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a3cff45c1f1c436ad83cd035f1adbda678dd04a3070caa2c0348a6c7e61bc98/Born-and-Bred-Brand-Agency-San-Francisco-Eaze40-1920x1920.jpg" data-mid="231831202" border="0"  src="https://freight.cargo.site/w/1000/i/7a3cff45c1f1c436ad83cd035f1adbda678dd04a3070caa2c0348a6c7e61bc98/Born-and-Bred-Brand-Agency-San-Francisco-Eaze40-1920x1920.jpg" /&#62;


&#60;img width="800" height="801" width_o="800" height_o="801" data-src="https://freight.cargo.site/t/original/i/d532f0b474b1fc359ab924f0fac37d4073d1bbd76c3b405e9fb466c37b9d4a23/Eaze_Bag-ezgif.com-video-to-gif-converter.gif" data-mid="231787499" border="0"  src="https://freight.cargo.site/w/800/i/d532f0b474b1fc359ab924f0fac37d4073d1bbd76c3b405e9fb466c37b9d4a23/Eaze_Bag-ezgif.com-video-to-gif-converter.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c40dea9e475ff756b8d7ef8fa6cbdcc2f68cce53af2b6dd0e3786f300114055/Born-and-Bred-Brand-Agency-San-Francisco-Eaze18.jpg" data-mid="231831189" border="0"  src="https://freight.cargo.site/w/1000/i/8c40dea9e475ff756b8d7ef8fa6cbdcc2f68cce53af2b6dd0e3786f300114055/Born-and-Bred-Brand-Agency-San-Francisco-Eaze18.jpg" /&#62;

&#60;img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/b13e39f791a221f36b67a16f2685926941b10164ac240514a5db7c97367dae29/Patterns-16.jpg" data-mid="231834148" border="0"  src="https://freight.cargo.site/w/1000/i/b13e39f791a221f36b67a16f2685926941b10164ac240514a5db7c97367dae29/Patterns-16.jpg" /&#62;

&#60;img width="1346" height="654" width_o="1346" height_o="654" data-src="https://freight.cargo.site/t/original/i/dad1b3a286c61b52058f7592272d9014f6d0a44a977ed4460ed4a870a48e5013/Screenshot-2025-04-11-at-3.10.05PM.png" data-mid="231833865" border="0"  src="https://freight.cargo.site/w/1000/i/dad1b3a286c61b52058f7592272d9014f6d0a44a977ed4460ed4a870a48e5013/Screenshot-2025-04-11-at-3.10.05PM.png" /&#62;
&#60;img width="906" height="774" width_o="906" height_o="774" data-src="https://freight.cargo.site/t/original/i/83ab7f1380a2258bcef24444768a57eb3de19eba292c881f7f43bcc66ac1b5d3/Screenshot-2025-04-11-at-3.10.11PM.png" data-mid="231833866" border="0"  src="https://freight.cargo.site/w/906/i/83ab7f1380a2258bcef24444768a57eb3de19eba292c881f7f43bcc66ac1b5d3/Screenshot-2025-04-11-at-3.10.11PM.png" /&#62;
&#60;img width="1440" height="886" width_o="1440" height_o="886" data-src="https://freight.cargo.site/t/original/i/c0bbe8b2da5fcbde558e81d0a2ea306f16e74da8d27df829c948c7264720d9ff/Screenshot-2025-04-11-at-3.10.42PM.png" data-mid="231833868" border="0"  src="https://freight.cargo.site/w/1000/i/c0bbe8b2da5fcbde558e81d0a2ea306f16e74da8d27df829c948c7264720d9ff/Screenshot-2025-04-11-at-3.10.42PM.png" /&#62;
&#60;img width="782" height="772" width_o="782" height_o="772" data-src="https://freight.cargo.site/t/original/i/cebc6a57cf7eefdd02ddd902429f57c172bfce6caf2aff5e3de82a0df15674b3/Screenshot-2025-04-11-at-3.10.28PM.png" data-mid="231833867" border="0"  src="https://freight.cargo.site/w/782/i/cebc6a57cf7eefdd02ddd902429f57c172bfce6caf2aff5e3de82a0df15674b3/Screenshot-2025-04-11-at-3.10.28PM.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Cooler Heads</title>
				
		<link>https://brandsbyv.com/Cooler-Heads</link>

		<pubDate>Tue, 16 May 2023 20:28:48 +0000</pubDate>

		<dc:creator>Brands by V</dc:creator>

		<guid isPermaLink="true">https://brandsbyv.com/Cooler-Heads</guid>

		<description>
	SCOPE OF WORK:Tone of Voice, Identity, Color, Typography, Illustration, Asset Suite, Packaging, Inserts, Brand Guidelines, Art Direction, Icon Suite, Social Templates

	RECOGNITION:︎︎︎ $10.5M in SEED funding
	&#38;nbsp;Transforming life for people with cancer 👩‍🦰
When people are diagnosed with cancer, they're often told that losing their hair is a fact of life that they have to deal with. Cooler Heads shows them another way. 

Cooler Heads empowers people to manage the side effects of cancer treatment on their own terms with Amma, the brand’s affordable, self-administered scalp-cooling system.&#38;nbsp;

I developed a cohesive brand identity, pushing beyond typical cancer tropes. Wavy letterforms in the wordmark are inspired by the ups and downs of the cancer journey. The hand-drawn iconography and graphic style lends a personal touch.


&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/17bf699cb7eef727a9a67ec088b33de0d44f75f6953c742890f464b22eb565ec/Born---Bred-Brand-Agency-02.jpg" data-mid="192212588" border="0"  src="https://freight.cargo.site/w/1000/i/17bf699cb7eef727a9a67ec088b33de0d44f75f6953c742890f464b22eb565ec/Born---Bred-Brand-Agency-02.jpg" /&#62;&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/38fee36f477537a42787206115b3dcb5a7bc36421746b1b41284ec4816ba2b0f/Born---Bred-Brand-Agency-23.jpg" data-mid="192212609" border="0"  src="https://freight.cargo.site/w/1000/i/38fee36f477537a42787206115b3dcb5a7bc36421746b1b41284ec4816ba2b0f/Born---Bred-Brand-Agency-23.jpg" /&#62;&#60;img width="2500" height="1591" width_o="2500" height_o="1591" data-src="https://freight.cargo.site/t/original/i/2618550832e5f527b3e6b54a3e5a33d509ed925f980bbceb1ab4e59ad0d92dbc/Born---Bred-Brand-Agency-01.jpg" data-mid="192212587" border="0"  src="https://freight.cargo.site/w/1000/i/2618550832e5f527b3e6b54a3e5a33d509ed925f980bbceb1ab4e59ad0d92dbc/Born---Bred-Brand-Agency-01.jpg" /&#62;

&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/931a8bb4e2b145b6abef64361da3d4abf673095bec3c0f44e1e8fd567ff85186/Born---Bred-Brand-Agency-08.jpg" data-mid="192212594" border="0"  src="https://freight.cargo.site/w/1000/i/931a8bb4e2b145b6abef64361da3d4abf673095bec3c0f44e1e8fd567ff85186/Born---Bred-Brand-Agency-08.jpg" /&#62;
&#60;img width="578" height="758" width_o="578" height_o="758" data-src="https://freight.cargo.site/t/original/i/20035966fca5799c5d90e88ec48a7cbc22ed118f9f2705199f360d9e8ea18a79/Born---Bred-Brand-Agency-21.jpg" data-mid="192212607" border="0"  src="https://freight.cargo.site/w/578/i/20035966fca5799c5d90e88ec48a7cbc22ed118f9f2705199f360d9e8ea18a79/Born---Bred-Brand-Agency-21.jpg" /&#62;


&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/ba55b7956c3f3f675f94a41a949e1cbbec0cb54f4416efe0f9e9e39e51a61b16/Born---Bred-Brand-Agency-06.jpg" data-mid="192212592" border="0"  src="https://freight.cargo.site/w/1000/i/ba55b7956c3f3f675f94a41a949e1cbbec0cb54f4416efe0f9e9e39e51a61b16/Born---Bred-Brand-Agency-06.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9518f3536c67cf8b3f403266ba5dab7b6481adf0cf286b75dc93326f1cca1c0b/CoolerHeads_BrandID-Dev-MASTER.png" data-mid="192252338" border="0"  src="https://freight.cargo.site/w/1000/i/9518f3536c67cf8b3f403266ba5dab7b6481adf0cf286b75dc93326f1cca1c0b/CoolerHeads_BrandID-Dev-MASTER.png" /&#62;&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/af6217deeb93534f12f152e9016d0e581b9ca87f771eec08863905467059fbf8/Born---Bred-Brand-Agency-16.jpg" data-mid="192212603" border="0"  src="https://freight.cargo.site/w/1000/i/af6217deeb93534f12f152e9016d0e581b9ca87f771eec08863905467059fbf8/Born---Bred-Brand-Agency-16.jpg" /&#62;
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&#60;img width="1782" height="2500" width_o="1782" height_o="2500" data-src="https://freight.cargo.site/t/original/i/70f487b65977d54cda9e67fc683c4e5bcf7a5cd533933ea664beb7e020ce19f1/Born---Bred-Brand-Agency-17.gif" data-mid="192212604" border="0"  src="https://freight.cargo.site/w/1000/i/70f487b65977d54cda9e67fc683c4e5bcf7a5cd533933ea664beb7e020ce19f1/Born---Bred-Brand-Agency-17.gif" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe8868a8b08cd1d69fb6480909a9bdce288c214cb1d451e5237163552c867a6a/born-and-bred-brand-Coolerheads-33.jpg" data-mid="192212610" border="0"  src="https://freight.cargo.site/w/1000/i/fe8868a8b08cd1d69fb6480909a9bdce288c214cb1d451e5237163552c867a6a/born-and-bred-brand-Coolerheads-33.jpg" /&#62;&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/d157d9eb25a44e8d783dabe600cbe934c5ecec4680c4dfddaa7c213812b15632/Born---Bred-Brand-Agency-09.jpg" data-mid="192212595" border="0"  src="https://freight.cargo.site/w/1000/i/d157d9eb25a44e8d783dabe600cbe934c5ecec4680c4dfddaa7c213812b15632/Born---Bred-Brand-Agency-09.jpg" /&#62;
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	&#60;img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f17491d6d44868ec36045ff3b51010a7ff1fce475b2eb288500108c640837ee0/Social-Media-Posts.gif" data-mid="231723202" border="0"  src="https://freight.cargo.site/w/800/i/f17491d6d44868ec36045ff3b51010a7ff1fce475b2eb288500108c640837ee0/Social-Media-Posts.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa29ad3dfd3ccef15d00bf1e669cf1fba363ac44f585fb51b0c088a38ccf57d3/CoolerHeads_BrandID-Dev-Hair-Types.png" data-mid="192254197" border="0"  src="https://freight.cargo.site/w/1000/i/aa29ad3dfd3ccef15d00bf1e669cf1fba363ac44f585fb51b0c088a38ccf57d3/CoolerHeads_BrandID-Dev-Hair-Types.png" /&#62;
&#60;img width="867" height="577" width_o="867" height_o="577" data-src="https://freight.cargo.site/t/original/i/4b7384e0612cf64b18c1bee126e76ef2c2dd0b345a072b2579b60de7b061ea53/Stocksy_txp8ccce885zYW300_Small_4008756.jpg" data-mid="192253361" border="0"  src="https://freight.cargo.site/w/867/i/4b7384e0612cf64b18c1bee126e76ef2c2dd0b345a072b2579b60de7b061ea53/Stocksy_txp8ccce885zYW300_Small_4008756.jpg" /&#62;

	&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/5948839b52a3f3ea95c153b21b8dbb19e5bf799b57393774d44a8822b4385b7c/Born---Bred-Brand-Agency-14.gif" data-mid="192212601" border="0"  src="https://freight.cargo.site/w/1000/i/5948839b52a3f3ea95c153b21b8dbb19e5bf799b57393774d44a8822b4385b7c/Born---Bred-Brand-Agency-14.gif" /&#62;
	&#60;img width="1786" height="2500" width_o="1786" height_o="2500" data-src="https://freight.cargo.site/t/original/i/70e792fc5093929f6f075869e4b9d1156c1061a3385fae2f972796ea892a767a/Born---Bred-Brand-Agency-11.jpg" data-mid="192212597" border="0"  src="https://freight.cargo.site/w/1000/i/70e792fc5093929f6f075869e4b9d1156c1061a3385fae2f972796ea892a767a/Born---Bred-Brand-Agency-11.jpg" /&#62;
&#60;img width="1921" height="2161" width_o="1921" height_o="2161" data-src="https://freight.cargo.site/t/original/i/597fd1669f5fdd4460c9a53073857f5c171c6e78d02102b47ad4448c9f01b23f/Born---Bred-Brand-Agency-05.jpg" data-mid="192212591" border="0"  src="https://freight.cargo.site/w/1000/i/597fd1669f5fdd4460c9a53073857f5c171c6e78d02102b47ad4448c9f01b23f/Born---Bred-Brand-Agency-05.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Alec's Ice Cream</title>
				
		<link>https://brandsbyv.com/Alec-s-Ice-Cream</link>

		<pubDate>Tue, 16 May 2023 20:28:50 +0000</pubDate>

		<dc:creator>Brands by V</dc:creator>

		<guid isPermaLink="true">https://brandsbyv.com/Alec-s-Ice-Cream</guid>

		<description>
	SCOPE OF WORK:Tone of Voice, Illustrations Styles, Typography, Color, Art Direction, Packaging, Asset Suite, Social Templates


	RECOGNITION:︎︎︎ $1M in SEED funding post launch of our video and campaign

	&#38;nbsp;Launching a DTC ice cream brand worthy of a second date 🍦
Alec Joffe had been an ice cream connoisseur his whole life. It was his moment to make his dream a reality. However, the pandemic had other plans. My challenge was to help Alec take his existing brand and inject the fun-loving nature he himself has by extending the color palette, creating cheeky illustrations, and making a video to describe what it feels like when your order of high-quality ice cream shows up to your door on a Saturday night.

In the midst of the stay at home ordinance during the pandemic, this launch aimed to provide a playful reprieve from a time that felt quite bleak.


&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/b7ceb99ab42839c488d2b35e1c6e02b9b5d9198b0323817dc01ac9815e731560/alec_s_ice_cream_fin_final1080p-ezgif.com-video-to-gif-converter.gif" data-mid="231724442" border="0"  src="https://freight.cargo.site/w/800/i/b7ceb99ab42839c488d2b35e1c6e02b9b5d9198b0323817dc01ac9815e731560/alec_s_ice_cream_fin_final1080p-ezgif.com-video-to-gif-converter.gif" /&#62;


&#60;img width="6542" height="6250" width_o="6542" height_o="6250" data-src="https://freight.cargo.site/t/original/i/30c3c3050a2c2e522d838e8de9ee7602f1ad782be63a72925f3a97e31a04d0a9/AIC_Storyboard-Graphics_02-06.png" data-mid="231725739" border="0"  src="https://freight.cargo.site/w/1000/i/30c3c3050a2c2e522d838e8de9ee7602f1ad782be63a72925f3a97e31a04d0a9/AIC_Storyboard-Graphics_02-06.png" /&#62;
&#60;img width="1570" height="1500" width_o="1570" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9a33d468901ae7544cd00d97d0fb26efb440b141741f0d66d465a8ef581f91e2/Screenshot-2025-04-29-at-1.35.24PM.png" data-mid="231724858" border="0"  src="https://freight.cargo.site/w/1000/i/9a33d468901ae7544cd00d97d0fb26efb440b141741f0d66d465a8ef581f91e2/Screenshot-2025-04-29-at-1.35.24PM.png" /&#62;

	A Date With Alec’s: 
Go to Market Video

While nailing down a hilarious script, we wanted to make sure the art direction embodied the comedic elements of the concept while also feeling very relatable. I was inspired by movies like When Harry Met Sally, Clueless, and even Paris, Texas for its overall styling. I also looked at several different content pieces creators were making from their home in the pandemic.

I worked closely with our producer to break out several boards that detailed direction for the set, styling, talent direction, props, etc.
I illustrated the entirety of the storyboard, visualizing the script, and the overall style I wanted to achieve.
  

&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/42e86a93a7e083bf1d052397c973f719adb1ad4509d52896a09ab0cdbd6cd2a2/VideoRecording_Clip1-ezgif.com-video-to-gif-converter.gif" data-mid="231725546" border="0"  src="https://freight.cargo.site/w/800/i/42e86a93a7e083bf1d052397c973f719adb1ad4509d52896a09ab0cdbd6cd2a2/VideoRecording_Clip1-ezgif.com-video-to-gif-converter.gif" /&#62;


&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/fc240b6be34aca28a542d055a200120137219bc98e80dcf887c3215336c4be68/Above-View-ezgif.com-video-to-gif-converter.gif" data-mid="231724751" border="0"  src="https://freight.cargo.site/w/800/i/fc240b6be34aca28a542d055a200120137219bc98e80dcf887c3215336c4be68/Above-View-ezgif.com-video-to-gif-converter.gif" /&#62;

	While developing the go-to market video, I designed a direct-to-consumer backaging experience. I want to ensure the brand was recognizeable, with a graphic logo treatment, stickers embellishing the box, and the perfect rich pantone swatch to make your neighbors jealous.
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc2071b7385b77237b46a5b7c840e5461522c0a05c8169e7e0cde566b3c9f409/AIC_Concept_01_HERO.png" data-mid="231726233" border="0"  src="https://freight.cargo.site/w/1000/i/bc2071b7385b77237b46a5b7c840e5461522c0a05c8169e7e0cde566b3c9f409/AIC_Concept_01_HERO.png" /&#62;
 
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f8d7fa142c198abdf920e8831a6233ad721db87841ef8232f7e9dae36fc8a6b9/Computer-Cone-ezgif.com-video-to-gif-converter.gif" data-mid="231724754" border="0"  src="https://freight.cargo.site/w/800/i/f8d7fa142c198abdf920e8831a6233ad721db87841ef8232f7e9dae36fc8a6b9/Computer-Cone-ezgif.com-video-to-gif-converter.gif" /&#62;

	&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/0c1b86840214679bea91bf9397aee04b11054662e0d554d58feda2e66727f008/sprinkles-ezgif.com-video-to-gif-converter.gif" data-mid="231724764" border="0"  src="https://freight.cargo.site/w/800/i/0c1b86840214679bea91bf9397aee04b11054662e0d554d58feda2e66727f008/sprinkles-ezgif.com-video-to-gif-converter.gif" /&#62;Alec only had a simple wordmark and packaging from the start. I injected life into the brand by creating a whole set of illustrative stickers, extending the color palette, and creating a typographic system that helped create a more expressive brand.


&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/e8c34e8fb3ee08f16e83da376c7bc423b30c29d8be41510d5731797ed15a8809/Leaning-icecream.gif" data-mid="231724777" border="0"  src="https://freight.cargo.site/w/800/i/e8c34e8fb3ee08f16e83da376c7bc423b30c29d8be41510d5731797ed15a8809/Leaning-icecream.gif" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/7cb92f35e2918f5ab83d7cfb192c3696b578314dab1c7457447d3ccf56832cff/Pint-Arrow.gif" data-mid="231724779" border="0"  src="https://freight.cargo.site/w/800/i/7cb92f35e2918f5ab83d7cfb192c3696b578314dab1c7457447d3ccf56832cff/Pint-Arrow.gif" /&#62;


&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/84a4fea37be7e2506fd0f12063a78ee24de40bf65e3ff66721865202e2341ef9/small-post-2.gif" data-mid="231724763" border="0"  src="https://freight.cargo.site/w/600/i/84a4fea37be7e2506fd0f12063a78ee24de40bf65e3ff66721865202e2341ef9/small-post-2.gif" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/0a9ef9b24542cf93ba8ed61713708ba2931f9f8c339d81c9164397545b92787e/updated-post-1.gif" data-mid="231724775" border="0"  src="https://freight.cargo.site/w/600/i/0a9ef9b24542cf93ba8ed61713708ba2931f9f8c339d81c9164397545b92787e/updated-post-1.gif" /&#62;

	During post-production I built out a social grid for the launch, along with various instagram stories and highlights. This provided a fun way to interact with the brand, learning all about Alec, his love for ice cream, and the indulgent flavors that can be ordered to your front door.

 &#60;img width="4000" height="2264" width_o="4000" height_o="2264" data-src="https://freight.cargo.site/t/original/i/a6a0eda8b8c1da4c2dcd1729c1e86036759524e182da7f1932bd7c9c48a00aa1/sticker-mockup.jpg" data-mid="231724765" border="0"  src="https://freight.cargo.site/w/1000/i/a6a0eda8b8c1da4c2dcd1729c1e86036759524e182da7f1932bd7c9c48a00aa1/sticker-mockup.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>GCI General Contractors</title>
				
		<link>https://brandsbyv.com/GCI-General-Contractors</link>

		<pubDate>Tue, 16 May 2023 20:28:48 +0000</pubDate>

		<dc:creator>Brands by V</dc:creator>

		<guid isPermaLink="true">https://brandsbyv.com/GCI-General-Contractors</guid>

		<description>
	SCOPE OF WORK:Brand Identity, Color, Typography, Iconography, Website Design, Social Templates, Asset Suite, Environmental Graphics, Brand Guidelines, Art Direction, Photo + Video Shoot


	RECOGNITION:︎︎︎ MindsparkleMag Feature
	&#38;nbsp;Building environments where people thrive 🚧
As one of the nation’s premier general contracting firms, I worked with GCI to develop a brand that reflected their awe-inspiring projects, people-first attitude, and nimble approach.

Working closely with the GCI team, I recognized that construction projects are all about putting together a complicated puzzle while still having fun in the process. That served as the foundation for the brand identity. From the wordmark to the iconography to video assets to the website, this concept of pieces coming together is reinforced. This allows for a brand that feels reliable and confident at every touchpoint.


&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/0f86079fd8155b87cee0643ba05afc27150442afcf5ada6ee9eb3f867ac39cb2/Logo-Texture-1.jpg" data-mid="231693676" border="0"  src="https://freight.cargo.site/w/1000/i/0f86079fd8155b87cee0643ba05afc27150442afcf5ada6ee9eb3f867ac39cb2/Logo-Texture-1.jpg" /&#62;&#60;img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/717dd34f5d0a64580b0d2f08f93c2bc51f833ceac9b00e398418751badb90f9b/Statement.jpg" data-mid="189124947" border="0"  src="https://freight.cargo.site/w/1000/i/717dd34f5d0a64580b0d2f08f93c2bc51f833ceac9b00e398418751badb90f9b/Statement.jpg" /&#62;&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e63644c6f229ea6d3451291b95d2c7cb34e602cb66ddeb4b9409a1ef2921057e/GCI_Business_Card.jpg" data-mid="189124779" border="0"  src="https://freight.cargo.site/w/1000/i/e63644c6f229ea6d3451291b95d2c7cb34e602cb66ddeb4b9409a1ef2921057e/GCI_Business_Card.jpg" /&#62;&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/8a08653626227118c16c1635972da36f217af527fa50851333ad1a336cf9ac81/Building-Categories-Small.gif" data-mid="189124300" border="0"  src="https://freight.cargo.site/w/1000/i/8a08653626227118c16c1635972da36f217af527fa50851333ad1a336cf9ac81/Building-Categories-Small.gif" /&#62;

&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/be624eb9522ee4a10243342c57fc197c986c3b830f9f8ae34635d7e28690a833/GCI_Breaker-Page.jpg" data-mid="192208889" border="0"  src="https://freight.cargo.site/w/1000/i/be624eb9522ee4a10243342c57fc197c986c3b830f9f8ae34635d7e28690a833/GCI_Breaker-Page.jpg" /&#62;
&#60;img width="2670" height="2670" width_o="2670" height_o="2670" data-src="https://freight.cargo.site/t/original/i/2d8eb6efce61ca0165a4cd565034fddbee266bcedb37b23e0786f9bf067d3d94/GCI_Hard_Hat.jpg" data-mid="189124923" border="0"  src="https://freight.cargo.site/w/1000/i/2d8eb6efce61ca0165a4cd565034fddbee266bcedb37b23e0786f9bf067d3d94/GCI_Hard_Hat.jpg" /&#62;
&#60;img width="1368" height="1474" width_o="1368" height_o="1474" data-src="https://freight.cargo.site/t/original/i/af773dd5326de9eecef4d1fe70050054a63576e5cfb8515fd5187421f2f918ab/GCI-Team-Member.png" data-mid="192208870" border="0"  src="https://freight.cargo.site/w/1000/i/af773dd5326de9eecef4d1fe70050054a63576e5cfb8515fd5187421f2f918ab/GCI-Team-Member.png" /&#62;


&#60;img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/72b3520f7c6bbda62428c5d2a48c5eba55439af50e5f6219e2687e487f2daf02/GCI_iphone_three_screens.jpg" data-mid="189124683" border="0"  src="https://freight.cargo.site/w/1000/i/72b3520f7c6bbda62428c5d2a48c5eba55439af50e5f6219e2687e487f2daf02/GCI_iphone_three_screens.jpg" /&#62;


 </description>
		
	</item>
		
		
	<item>
		<title>Signum Architecture</title>
				
		<link>https://brandsbyv.com/Signum-Architecture</link>

		<pubDate>Fri, 02 May 2025 19:35:00 +0000</pubDate>

		<dc:creator>Brands by V</dc:creator>

		<guid isPermaLink="true">https://brandsbyv.com/Signum-Architecture</guid>

		<description>
	SCOPE OF WORK:Website Workshop, Moodboards, Site Map, Wireframes, Website Design, QA


	RECOGNITION:︎︎︎ Mindsparkle Mag Feature︎︎︎ Orpetron Web Design Awards︎︎︎ Awwwards Website Honorable Mention

	&#38;nbsp;Designing spaces that connect, sustain, and inspire 🏡
Led by their deep connection to the natural landscape and an eco-friendly philosophy, Signum architectects create their meaningful structures to help elevate the experience of the environment. The company’s history runs back the whole decade of thoughtful and knowledgeable design by two fellow architects and their creative team. 

Signum needed a website that showcased their brilliant work, and brought their unique architectural style to life in an interative, digital experience.


&#60;img width="1366" height="768" width_o="1366" height_o="768" data-src="https://freight.cargo.site/t/original/i/ea5530a9af18c0c8a8f57eb9c4ea88b512d730582f31dae8a47b62862de8a3e2/HomeScreenCover-ezgif.com-optimize.gif" data-mid="231893386" border="0"  src="https://freight.cargo.site/w/1000/i/ea5530a9af18c0c8a8f57eb9c4ea88b512d730582f31dae8a47b62862de8a3e2/HomeScreenCover-ezgif.com-optimize.gif" /&#62;
&#60;img width="2515" height="1258" width_o="2515" height_o="1258" data-src="https://freight.cargo.site/t/original/i/b6dacd1b9eb56049ad9ae474b102eaf3a7d42530b13357f0d10701ba8d54ec63/Born---Bred-Brand-Agency-01.jpg" data-mid="231895046" border="0"  src="https://freight.cargo.site/w/1000/i/b6dacd1b9eb56049ad9ae474b102eaf3a7d42530b13357f0d10701ba8d54ec63/Born---Bred-Brand-Agency-01.jpg" /&#62;
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f14906216c72c7592a89c6dac041ada9152c9a8ac1bc99f7f1dbcf9ab838c1de/Born--Bred-Brand-Agency-03-ezgif.com-video-to-gif-converter.gif" data-mid="231895171" border="0"  src="https://freight.cargo.site/w/800/i/f14906216c72c7592a89c6dac041ada9152c9a8ac1bc99f7f1dbcf9ab838c1de/Born--Bred-Brand-Agency-03-ezgif.com-video-to-gif-converter.gif" /&#62;
&#60;img width="1366" height="1298" width_o="1366" height_o="1298" data-src="https://freight.cargo.site/t/original/i/0a0c126059dd713c2ec416b277a35e78952b97818957f77ddfd99ad389e5c2c8/Born---Bred-Brand-Agency-05.png" data-mid="231895183" border="0"  src="https://freight.cargo.site/w/1000/i/0a0c126059dd713c2ec416b277a35e78952b97818957f77ddfd99ad389e5c2c8/Born---Bred-Brand-Agency-05.png" /&#62;


&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/5962aabea2dc09be59991281395afdf6749c65d7c3911db15ce89b7bfb2793a1/Homepage-Layout.gif" data-mid="231891656" border="0"  src="https://freight.cargo.site/w/1000/i/5962aabea2dc09be59991281395afdf6749c65d7c3911db15ce89b7bfb2793a1/Homepage-Layout.gif" /&#62;
	&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a622b0fedc3ae504b567093634947d28ffcfeff8dda86d1183f09f1413a3c08/Single-Phone.gif" data-mid="231891655" border="0"  src="https://freight.cargo.site/w/960/i/5a622b0fedc3ae504b567093634947d28ffcfeff8dda86d1183f09f1413a3c08/Single-Phone.gif" /&#62;
	&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/290ee17501c712d10b85234ed6bba4d6b75e89edc9a2b3b8f9169c9e9c6219e6/GalleryType-ezgif.com-optimize.gif" data-mid="231895024" border="0"  src="https://freight.cargo.site/w/960/i/290ee17501c712d10b85234ed6bba4d6b75e89edc9a2b3b8f9169c9e9c6219e6/GalleryType-ezgif.com-optimize.gif" /&#62;

&#60;img width="2973" height="1906" width_o="2973" height_o="1906" data-src="https://freight.cargo.site/t/original/i/90cc1a08948ff0db114c21e9ba19d4c83b6afa107ba7338f343bd43f9f67aacf/Born---Bred-Brand-Agency-17.jpg" data-mid="231895130" border="0"  src="https://freight.cargo.site/w/1000/i/90cc1a08948ff0db114c21e9ba19d4c83b6afa107ba7338f343bd43f9f67aacf/Born---Bred-Brand-Agency-17.jpg" /&#62;


&#60;img width="749" height="964" width_o="749" height_o="964" data-src="https://freight.cargo.site/t/original/i/a4336b4de9a2a54056e2934e82d1bf0d4ca2a365b600e515dfe8fc0486d449c8/Born---Bred-Brand-Agency-15.jpg" data-mid="231895418" border="0"  src="https://freight.cargo.site/w/749/i/a4336b4de9a2a54056e2934e82d1bf0d4ca2a365b600e515dfe8fc0486d449c8/Born---Bred-Brand-Agency-15.jpg" /&#62;
	
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/07f2e9442441499f4465b227869d905534af78d5004c50ff1f1fc8b802ab7d0b/Born--Bred-Brand-Agency-12-ezgif.com-video-to-gif-converter.gif" data-mid="231895168" border="0"  src="https://freight.cargo.site/w/800/i/07f2e9442441499f4465b227869d905534af78d5004c50ff1f1fc8b802ab7d0b/Born--Bred-Brand-Agency-12-ezgif.com-video-to-gif-converter.gif" /&#62;


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