https://brandsbyv.com Brands by V Wed, 30 Sep 2026 20:18:59 +0000 https://brandsbyv.com en https://brandsbyv.com/Archive Wed, 30 Sep 2026 20:18:59 +0000 Brands by V https://brandsbyv.com/Archive <img width="1960" height="2505" width_o="1960" height_o="2505" data-src="https://freight.cargo.site/t/original/i/f97fa36b2682ec4b8cdb35f5793984c3e67df2a42f385dd891b1eeadb0d03596/Slide-4_3---18.png" data-mid="254223241" border="0" alt="Art Direction, Holiday, Dosey" data-caption="Art Direction, Holiday, Dosey" src="https://freight.cargo.site/w/1000/i/f97fa36b2682ec4b8cdb35f5793984c3e67df2a42f385dd891b1eeadb0d03596/Slide-4_3---18.png" /> <img width="2390" height="2505" width_o="2390" height_o="2505" data-src="https://freight.cargo.site/t/original/i/b6579957fe0ab75e59895e3c29e5d79badf3f421eaa6445d5b143ccb67e1dfe6/Slide-4_3---19.png" data-mid="254223242" border="0" alt="Art Direction, Holiday, Dosey" data-caption="Art Direction, Holiday, Dosey" src="https://freight.cargo.site/w/1000/i/b6579957fe0ab75e59895e3c29e5d79badf3f421eaa6445d5b143ccb67e1dfe6/Slide-4_3---19.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/42e86a93a7e083bf1d052397c973f719adb1ad4509d52896a09ab0cdbd6cd2a2/VideoRecording_Clip1-ezgif.com-video-to-gif-converter.gif" data-mid="252771775" border="0" alt="Art Direction, Alec's Ice Cream" data-caption="Art Direction, Alec's Ice Cream" src="https://freight.cargo.site/w/800/i/42e86a93a7e083bf1d052397c973f719adb1ad4509d52896a09ab0cdbd6cd2a2/VideoRecording_Clip1-ezgif.com-video-to-gif-converter.gif" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/128f9e448d5425e2c3ef6873c4ce88bd62a0eb545e5fb4365bc191c8d14cda13/BTS_4.png" data-mid="252930595" border="0" alt="BTS on set, Dosey" data-caption="BTS on set, Dosey" src="https://freight.cargo.site/w/1000/i/128f9e448d5425e2c3ef6873c4ce88bd62a0eb545e5fb4365bc191c8d14cda13/BTS_4.png" /> <img width="1073" height="1072" width_o="1073" height_o="1072" data-src="https://freight.cargo.site/t/original/i/39c100524869dd132a499f2a301da2f35d868cd58c90cfc39a4809fce3499d94/Slide-4_3---3.png" data-mid="252772175" border="0" alt="Type Experiment" data-caption="Type Experiment" src="https://freight.cargo.site/w/1000/i/39c100524869dd132a499f2a301da2f35d868cd58c90cfc39a4809fce3499d94/Slide-4_3---3.png" /> <img width="1349" height="1433" width_o="1349" height_o="1433" data-src="https://freight.cargo.site/t/original/i/f2536bf9ef5d858ad7e078c4f0e2e9da5a7476128b8a3f77a4a502263afb9aea/Alla_Wine.png" data-mid="252804865" border="0" alt="Brand Identity, Packaging, All&aacute;" data-caption="Brand Identity, Packaging, Allá" src="https://freight.cargo.site/w/1000/i/f2536bf9ef5d858ad7e078c4f0e2e9da5a7476128b8a3f77a4a502263afb9aea/Alla_Wine.png" /> <img width="564" height="846" width_o="564" height_o="846" data-src="https://freight.cargo.site/t/original/i/e670f25a1ff7c4b2765e03c5060e13a6197c133b7774100d7cd93bbf32e6cea8/garment-bag_01.png" data-mid="252773819" border="0" alt="Concept Merch, Louvelle" data-caption="Concept Merch, Louvelle" src="https://freight.cargo.site/w/564/i/e670f25a1ff7c4b2765e03c5060e13a6197c133b7774100d7cd93bbf32e6cea8/garment-bag_01.png" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/e8f057ec951b32a6a12a6c851a2aee8800e4f27b1c2d023160a0403e48a553e9/Analog_Moodboard.png" data-mid="252805045" border="0" alt="Creative Direction, Analog Festival" data-caption="Creative Direction, Analog Festival" src="https://freight.cargo.site/w/1000/i/e8f057ec951b32a6a12a6c851a2aee8800e4f27b1c2d023160a0403e48a553e9/Analog_Moodboard.png" /> <img width="6542" height="6250" width_o="6542" height_o="6250" data-src="https://freight.cargo.site/t/original/i/30c3c3050a2c2e522d838e8de9ee7602f1ad782be63a72925f3a97e31a04d0a9/AIC_Storyboard-Graphics_02-06.png" data-mid="252771776" border="0" alt="Storyboarding, Alec's Ice Cream" data-caption="Storyboarding, Alec's Ice Cream" src="https://freight.cargo.site/w/1000/i/30c3c3050a2c2e522d838e8de9ee7602f1ad782be63a72925f3a97e31a04d0a9/AIC_Storyboard-Graphics_02-06.png" /> <img width="3137" height="2292" width_o="3137" height_o="2292" data-src="https://freight.cargo.site/t/original/i/d1edfef63205d3cd9c6f0b0ae5606ad4290babdfede07022bb71d1a31d01b503/Pond_BrandID_Concept2_01-11-1.png" data-mid="252772171" border="0" alt="Experiment" data-caption="Experiment" src="https://freight.cargo.site/w/1000/i/d1edfef63205d3cd9c6f0b0ae5606ad4290babdfede07022bb71d1a31d01b503/Pond_BrandID_Concept2_01-11-1.png" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa9cdc18f4c7938421caab989c5dd81caaa9f57b890e88b6ed66fca04a637ea6/FriendswAlice_logo1.png" data-mid="252805085" border="0" alt="Logo Concept" data-caption="Logo Concept" src="https://freight.cargo.site/w/1000/i/aa9cdc18f4c7938421caab989c5dd81caaa9f57b890e88b6ed66fca04a637ea6/FriendswAlice_logo1.png" /> <img width="1349" height="1433" width_o="1349" height_o="1433" data-src="https://freight.cargo.site/t/original/i/81d2501aa87796be5dd54663b3724ac47d71db2cdb5cee60eb97562999f578ad/Oasys_experiment.png" data-mid="252805064" border="0" alt="AI Experiment, Oasys" data-caption="AI Experiment, Oasys" src="https://freight.cargo.site/w/1000/i/81d2501aa87796be5dd54663b3724ac47d71db2cdb5cee60eb97562999f578ad/Oasys_experiment.png" /> <img width="1349" height="1433" width_o="1349" height_o="1433" data-src="https://freight.cargo.site/t/original/i/7c70a9d92b46624362caf22e6bd4bc1001cfd5006c2c0cd374bfa06bc6c7e2a5/EatDirt_Pack_Experiment.png" data-mid="252805048" border="0" alt="Design Concept, Packaging, Eat Dirt" data-caption="Design Concept, Packaging, Eat Dirt" src="https://freight.cargo.site/w/1000/i/7c70a9d92b46624362caf22e6bd4bc1001cfd5006c2c0cd374bfa06bc6c7e2a5/EatDirt_Pack_Experiment.png" /> <img width="1332" height="442" width_o="1332" height_o="442" data-src="https://freight.cargo.site/t/original/i/d40deeddc1ad48b87dbc45320abe022e656819c46d879cf79700f43e4624b89e/b-b_lettering.png" data-mid="252805136" border="0" alt="Custom Lettering, Born &amp; Bred" data-caption="Custom Lettering, Born &amp; Bred" src="https://freight.cargo.site/w/1000/i/d40deeddc1ad48b87dbc45320abe022e656819c46d879cf79700f43e4624b89e/b-b_lettering.png" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce98a2f32d19a9d57a7b99ea5b3ffffaa641f7b0c6a07ed7b96af0657afb7aa8/Slide-4_3---2.png" data-mid="252772172" border="0" alt="Experiment" data-caption="Experiment" src="https://freight.cargo.site/w/1000/i/ce98a2f32d19a9d57a7b99ea5b3ffffaa641f7b0c6a07ed7b96af0657afb7aa8/Slide-4_3---2.png" /> <img width="1349" height="1433" width_o="1349" height_o="1433" data-src="https://freight.cargo.site/t/original/i/74ca24172b410703ff3d7ffd2271294078ef94cf2e48869fc5b139e03b8cc84b/EpicCleanTec_Option2.png" data-mid="252805082" border="0" alt="Concept Packaging, Epic CleanTec" data-caption="Concept Packaging, Epic CleanTec" src="https://freight.cargo.site/w/1000/i/74ca24172b410703ff3d7ffd2271294078ef94cf2e48869fc5b139e03b8cc84b/EpicCleanTec_Option2.png" /> <img width="496" height="901" width_o="496" height_o="901" data-src="https://freight.cargo.site/t/original/i/be7c9656e1c330efc0d32a41b141c4b34e95fb6b71d69906e0a124d6765441c4/B-B_Stickers_Flamin-B_3--.png" data-mid="252772000" border="0" alt="Illustration, Born &amp; Bred" data-caption="Illustration, Born &amp; Bred" src="https://freight.cargo.site/w/496/i/be7c9656e1c330efc0d32a41b141c4b34e95fb6b71d69906e0a124d6765441c4/B-B_Stickers_Flamin-B_3--.png" /> <img width="2548" height="1433" width_o="2548" height_o="1433" data-src="https://freight.cargo.site/t/original/i/cdd09b6b117f85a84443de64508c019f580dde9299d20a127079965e671866e4/EatDirt_Illo_experiment.png" data-mid="252805092" border="0" alt="Illustration Concept" data-caption="Illustration Concept" src="https://freight.cargo.site/w/1000/i/cdd09b6b117f85a84443de64508c019f580dde9299d20a127079965e671866e4/EatDirt_Illo_experiment.png" /> <img width="1349" height="1820" width_o="1349" height_o="1820" data-src="https://freight.cargo.site/t/original/i/a305032981d96b4c76d16f5ab896dce9a7f3339e712a0b67b0d0623fc55a5d33/fwa_packconcept.png" data-mid="252805100" border="0" alt="Packaging concept" data-caption="Packaging concept" src="https://freight.cargo.site/w/1000/i/a305032981d96b4c76d16f5ab896dce9a7f3339e712a0b67b0d0623fc55a5d33/fwa_packconcept.png" /> <img width="2552" height="1554" width_o="2552" height_o="1554" data-src="https://freight.cargo.site/t/original/i/b531b86591641357657d9d72fdf03eb36eecbfe15ed7cecccf6cadf4c7c33c0c/Screenshot-2026-01-27-at-1.58.12PM.png" data-mid="252771838" border="0" alt="Experiment, Oasys" data-caption="Experiment, Oasys" src="https://freight.cargo.site/w/1000/i/b531b86591641357657d9d72fdf03eb36eecbfe15ed7cecccf6cadf4c7c33c0c/Screenshot-2026-01-27-at-1.58.12PM.png" /> https://brandsbyv.com/index Tue, 16 May 2023 20:28:47 +0000 Brands by V https://brandsbyv.com/index Victoria is a brand designer and visual design researcher, working primarily as a Creative Director and Brand Consultant. She specializes in finding a brand’s strategic edge, and making it come alive with distinctive design and imagery across all brand touchpoints. Her practice is centered around experimentation, world-building, and sharpening of a brand’s tone of voice. CurrentFractional Creative Director — Dosey Design Lead — Zero Studios PreviousCreative Director / Art Director — Born &amp; Bred Selected ClientsDel Monte, Louvelle, Dosey, Discord, Pepsico, Grammarly, Eaze, Teremana Tequila, Sequel https://brandsbyv.com/Dosey Tue, 29 Sep 2026 22:12:35 +0000 Brands by V https://brandsbyv.com/Dosey Scope of work:&nbsp; Brand identity,&nbsp;color palette, art direction, brand guidelines, email, web, and ongoing creative direction Role: Fractional Creative Director Credits: Liz Ahern — CMO Honor Elliott — Founder &amp; CEO Elena Kulikova — Photography, Video, Lighting Katya Wolde — Prop Styling Bringing little moments of beauty to the necessary routines of everyday life.Dosey was created by founder Honor Elliott, who wanted a pill organizer that matched her style, not like the other plastic ones on the market. When she created Dosey, she created a brand quickly on her own, and poured all of her energy into making an amazing product. Dosey reached a point where the brand identity wasn’t matching the quality of the products, nor was it doing the best job at appealing to the ultra-feminine audience base.&nbsp; I started with identifying Dosey’s strategic edge along with their CMO. Dosey wasn’t just a pill organizer and shouldn’t be lumped together with other medical devices. Dosey is a beauty product—an essential in every woman’s purse, on their nightstands, or displayed on countertops. The identity I developed features a feminine wordmark, customized to use the pill shape in every letterform. The colors are soft, yet bold, feeling recognizeable in in-store displays. The art direction is focused on visualizing Dosey as an everyday essential. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2fa92f359a5a0d348aa193960964a4c88fb5d4b1b96a212faa1d40c3b2b1279d/Dosey_CaseStudy_01.png" data-mid="254228567" border="0" src="https://freight.cargo.site/w/1000/i/2fa92f359a5a0d348aa193960964a4c88fb5d4b1b96a212faa1d40c3b2b1279d/Dosey_CaseStudy_01.png" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f00fb1c76088e1459860e43c45b182081887f56c177096bbe9043a526b5f6277/Dosey_CaseStudy_03.png" data-mid="254228569" border="0" src="https://freight.cargo.site/w/960/i/f00fb1c76088e1459860e43c45b182081887f56c177096bbe9043a526b5f6277/Dosey_CaseStudy_03.png" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ea136f01b70d688ad95594ddc5ebad67cdabdce363942819400605f79c2b496/Dosey_CaseStudy_02.png" data-mid="254228568" border="0" src="https://freight.cargo.site/w/960/i/8ea136f01b70d688ad95594ddc5ebad67cdabdce363942819400605f79c2b496/Dosey_CaseStudy_02.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c92bc3d82b1b218131b426db1536e489c597e69581bd95376dc2921da430574c/Dosey_CaseStudy_07.png" data-mid="254228572" border="0" src="https://freight.cargo.site/w/1000/i/c92bc3d82b1b218131b426db1536e489c597e69581bd95376dc2921da430574c/Dosey_CaseStudy_07.png" /> <img width="628" height="780" width_o="628" height_o="780" data-src="https://freight.cargo.site/t/original/i/cd0e742236d4cc9f31cdeb878ae6b1a42f601b9627607b58a4176fb29c8753d5/Dosey_CaseStudy_08.png" data-mid="254228573" border="0" src="https://freight.cargo.site/w/628/i/cd0e742236d4cc9f31cdeb878ae6b1a42f601b9627607b58a4176fb29c8753d5/Dosey_CaseStudy_08.png" /> <img width="629" height="780" width_o="629" height_o="780" data-src="https://freight.cargo.site/t/original/i/8b14d39dcaf15abe3b43c684b560c3953b416669f3e3202ef998c16b20c70e0d/Dosey_CaseStudy_09.png" data-mid="254228574" border="0" src="https://freight.cargo.site/w/629/i/8b14d39dcaf15abe3b43c684b560c3953b416669f3e3202ef998c16b20c70e0d/Dosey_CaseStudy_09.png" /> <img width="630" height="780" width_o="630" height_o="780" data-src="https://freight.cargo.site/t/original/i/117905e56d6e6ea05e2d0441fa0f4d437f1af908d691eb9238d34229abea01c1/Dosey_CaseStudy_10.png" data-mid="254228575" border="0" src="https://freight.cargo.site/w/630/i/117905e56d6e6ea05e2d0441fa0f4d437f1af908d691eb9238d34229abea01c1/Dosey_CaseStudy_10.png" /> <img width="630" height="780" width_o="630" height_o="780" data-src="https://freight.cargo.site/t/original/i/68bb25412aa416db0847265ea566d053694b17bc431b21402a050e89b81e6222/Dosey_CaseStudy_11.gif" data-mid="254228690" border="0" src="https://freight.cargo.site/w/630/i/68bb25412aa416db0847265ea566d053694b17bc431b21402a050e89b81e6222/Dosey_CaseStudy_11.gif" /> <img width="628" height="780" width_o="628" height_o="780" data-src="https://freight.cargo.site/t/original/i/bf7516218068bdcc07388caca542ee5b8c5416cd59775233c9b38a0f3605826d/Dosey_CaseStudy_12.png" data-mid="254228577" border="0" src="https://freight.cargo.site/w/628/i/bf7516218068bdcc07388caca542ee5b8c5416cd59775233c9b38a0f3605826d/Dosey_CaseStudy_12.png" /> <img width="630" height="780" width_o="630" height_o="780" data-src="https://freight.cargo.site/t/original/i/ee73babc5a1bd5a1110a2e8f65ef9b69d03ee4d8020dd9e85a718f4a65c69c9a/Dosey_CaseStudy_14.png" data-mid="254228579" border="0" src="https://freight.cargo.site/w/630/i/ee73babc5a1bd5a1110a2e8f65ef9b69d03ee4d8020dd9e85a718f4a65c69c9a/Dosey_CaseStudy_14.png" /> <img width="630" height="780" width_o="630" height_o="780" data-src="https://freight.cargo.site/t/original/i/08a7ae4953b328d6c2930adc78515af1494a6b60261ed208edd87983a6b96d54/Dosey_CaseStudy_13.png" data-mid="254228578" border="0" src="https://freight.cargo.site/w/630/i/08a7ae4953b328d6c2930adc78515af1494a6b60261ed208edd87983a6b96d54/Dosey_CaseStudy_13.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8ff38c56ca3124e27f19b8890024f205045ea45a51f0bc002942149672f04f7/Dosey_CaseStudy_15.png" data-mid="254228580" border="0" src="https://freight.cargo.site/w/1000/i/a8ff38c56ca3124e27f19b8890024f205045ea45a51f0bc002942149672f04f7/Dosey_CaseStudy_15.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/65d3dde84ff8794f3a162d350f3f607e4ab46de05bf5ae09641f40d4aa8619d2/Dosey_CaseStudy_17.png" data-mid="254228582" border="0" src="https://freight.cargo.site/w/1000/i/65d3dde84ff8794f3a162d350f3f607e4ab46de05bf5ae09641f40d4aa8619d2/Dosey_CaseStudy_17.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/82992f0e81e45676fe6352cd57f5d4bdc75efb82b07b7dd79088379f18b62caa/Dosey_CaseStudy_18.png" data-mid="254228583" border="0" src="https://freight.cargo.site/w/1000/i/82992f0e81e45676fe6352cd57f5d4bdc75efb82b07b7dd79088379f18b62caa/Dosey_CaseStudy_18.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/56ad1ce170ed2744e8ad77a67e95b0b660c3d680566b56dede7010a67b03325b/Dosey_CaseStudy_19.png" data-mid="254228584" border="0" src="https://freight.cargo.site/w/1000/i/56ad1ce170ed2744e8ad77a67e95b0b660c3d680566b56dede7010a67b03325b/Dosey_CaseStudy_19.png" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dedff00b7430d21d8865605abb75718f37745adbd95902bbaf65816e95de23f5/Dosey_CaseStudy_20.png" data-mid="254228585" border="0" src="https://freight.cargo.site/w/960/i/dedff00b7430d21d8865605abb75718f37745adbd95902bbaf65816e95de23f5/Dosey_CaseStudy_20.png" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e47343f70da2bdb7a80f88e6b88f571a719f2c8f744348629eda36add47836e6/Dosey_CaseStudy_23.png" data-mid="254228588" border="0" src="https://freight.cargo.site/w/960/i/e47343f70da2bdb7a80f88e6b88f571a719f2c8f744348629eda36add47836e6/Dosey_CaseStudy_23.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1928eb6df96f7a89751ce03852e1df82decf8af07429e75f48414058c9a1aaa3/Dosey_CaseStudy_24.png" data-mid="254228589" border="0" src="https://freight.cargo.site/w/1000/i/1928eb6df96f7a89751ce03852e1df82decf8af07429e75f48414058c9a1aaa3/Dosey_CaseStudy_24.png" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/eb4a74307444607d4b8a811839baec7b4efe6941faef34372a43e8919028d698/Brand-Book-Visual-Identity_17.png" data-mid="252905233" border="0" src="https://freight.cargo.site/w/1000/i/eb4a74307444607d4b8a811839baec7b4efe6941faef34372a43e8919028d698/Brand-Book-Visual-Identity_17.png" /> <img width="1926" height="1085" width_o="1926" height_o="1085" data-src="https://freight.cargo.site/t/original/i/9d0bd6aa6d9174f6cada354687747bb21a52d51db02f28388f1a59d83c1bd6ad/Brand-Book-Visual-Identity_16.png" data-mid="252905229" border="0" src="https://freight.cargo.site/w/1000/i/9d0bd6aa6d9174f6cada354687747bb21a52d51db02f28388f1a59d83c1bd6ad/Brand-Book-Visual-Identity_16.png" /> <img width="1926" height="1085" width_o="1926" height_o="1085" data-src="https://freight.cargo.site/t/original/i/1423d43fc39d71a8c3d2187a4f9c7e5c9ab3d235db89a332499fc99542d3700d/Brand-Book-Visual-Identity_18.png" data-mid="252905236" border="0" src="https://freight.cargo.site/w/1000/i/1423d43fc39d71a8c3d2187a4f9c7e5c9ab3d235db89a332499fc99542d3700d/Brand-Book-Visual-Identity_18.png" /> Behind the Scenes: The Marble Collection Shoot <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/06fcbcef1f45800ea6f082c3d20dca1c5fafe7faddd2b3f5c6925ddfd6a81fa6/BTS_1.png" data-mid="252906112" border="0" src="https://freight.cargo.site/w/1000/i/06fcbcef1f45800ea6f082c3d20dca1c5fafe7faddd2b3f5c6925ddfd6a81fa6/BTS_1.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d3864bd6ede6d019f0fcc62bd416e207fd29075645c36126cda99fa73663f3a5/BTS_3.png" data-mid="252906114" border="0" src="https://freight.cargo.site/w/1000/i/d3864bd6ede6d019f0fcc62bd416e207fd29075645c36126cda99fa73663f3a5/BTS_3.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/4ed70ed6c42cd3e944e54c39db004182d00be8889c5641a35777f5f2216cbae8/Pink_Bathroom.png" data-mid="252906115" border="0" src="https://freight.cargo.site/w/1000/i/4ed70ed6c42cd3e944e54c39db004182d00be8889c5641a35777f5f2216cbae8/Pink_Bathroom.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d80985d43a3b7c202fe736999d83379aaa1a9627be9b17442f81e72991613adb/BTS_2.png" data-mid="252906113" border="0" src="https://freight.cargo.site/w/1000/i/d80985d43a3b7c202fe736999d83379aaa1a9627be9b17442f81e72991613adb/BTS_2.png" /> Art Direction: Holiday 2026 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9ac0a2748f47e8c344ae442daea5c6c33700f05b7d1086db067faa57c705b37/Dosey_CaseStudy_25.png" data-mid="254228590" border="0" src="https://freight.cargo.site/w/1000/i/d9ac0a2748f47e8c344ae442daea5c6c33700f05b7d1086db067faa57c705b37/Dosey_CaseStudy_25.png" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/72b524f86c7c7fd082592ab58844b382150c47d698c56335281adbe4c2dccd69/Dosey_CaseStudy_26.png" data-mid="254228591" border="0" src="https://freight.cargo.site/w/960/i/72b524f86c7c7fd082592ab58844b382150c47d698c56335281adbe4c2dccd69/Dosey_CaseStudy_26.png" /><img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bcf60c4af4bd5b7e54f9b7cb15791352485b16ae25e8dc8a26c696dc12ceb590/Dosey_CaseStudy_30.png" data-mid="254228595" border="0" src="https://freight.cargo.site/w/960/i/bcf60c4af4bd5b7e54f9b7cb15791352485b16ae25e8dc8a26c696dc12ceb590/Dosey_CaseStudy_30.png" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/59d2114c4c7e668d95cf7e4df018b90017359e2b54d0771bb148c00b0fe44e65/Dosey_CaseStudy_27.png" data-mid="254228592" border="0" src="https://freight.cargo.site/w/960/i/59d2114c4c7e668d95cf7e4df018b90017359e2b54d0771bb148c00b0fe44e65/Dosey_CaseStudy_27.png" /><img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/256947396b79190911faaeeb35b67c84d2cbc639cc4b3d05d3770fd019f3cb82/Dosey_CaseStudy_28.png" data-mid="254228593" border="0" src="https://freight.cargo.site/w/960/i/256947396b79190911faaeeb35b67c84d2cbc639cc4b3d05d3770fd019f3cb82/Dosey_CaseStudy_28.png" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db595c185e7e8e752bfd0ea8d5f669ce7191974d03432a7f1d5dee613202f172/Dosey_CaseStudy_29.png" data-mid="254228594" border="0" src="https://freight.cargo.site/w/960/i/db595c185e7e8e752bfd0ea8d5f669ce7191974d03432a7f1d5dee613202f172/Dosey_CaseStudy_29.png" /><img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ec9e9c7a9dfda4c3361568a4451c1928dd87a93a07b7f99a1d95d75b7a6e723/Dosey_CaseStudy_31.png" data-mid="254228596" border="0" src="https://freight.cargo.site/w/960/i/3ec9e9c7a9dfda4c3361568a4451c1928dd87a93a07b7f99a1d95d75b7a6e723/Dosey_CaseStudy_31.png" /> https://brandsbyv.com/EatDirt Thu, 01 May 2025 19:14:24 +0000 Brands by V https://brandsbyv.com/EatDirt Scope of work: Naming, tone of voice, identity, color, illustration, typography, art direction, asset suite, packaging, brand guidelines, website, icon suite. Delivering the freshest produce alive EatDirt is a produce delivery service with patented packaging that ensure the produce remains as fresh as possible, delivered straight from quality farms. The client needed the entire brand built from the ground up. Upon choosing a cheeky, straightforward name, I built a brand that leans into the very nature of what it means to have the freshest produce alive. I led an art director in developing illustrations that humanize the produce paired with vibrant primary colors. <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e6180abfe9c2777d6f7f98bf5e1d1401169799ed00e8b8d2ab86fb4569d31a82/EatDirt_CaseStudy-02.png" data-mid="231837359" border="0" src="https://freight.cargo.site/w/1000/i/e6180abfe9c2777d6f7f98bf5e1d1401169799ed00e8b8d2ab86fb4569d31a82/EatDirt_CaseStudy-02.png" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ddfde665425c859979fcb081fda3af75eb7f597e3f889e9bdd880733fb43d252/EatDirt_CaseStudy-03.png" data-mid="231837353" border="0" src="https://freight.cargo.site/w/1000/i/ddfde665425c859979fcb081fda3af75eb7f597e3f889e9bdd880733fb43d252/EatDirt_CaseStudy-03.png" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b09bf91fd13d755e841382b0541d981e1259bae7a318a58d356b9ab7f85f0701/EatDirt_CaseStudy-04.png" data-mid="231837355" border="0" src="https://freight.cargo.site/w/1000/i/b09bf91fd13d755e841382b0541d981e1259bae7a318a58d356b9ab7f85f0701/EatDirt_CaseStudy-04.png" /> <img width="800" height="461" width_o="800" height_o="461" data-src="https://freight.cargo.site/t/original/i/3d0be841ae6b8852d785d65a64f70af136670005dc23061fc717f7772e2467c9/home_header_1-ezgif.com-video-to-gif-converter.gif" data-mid="231837304" border="0" src="https://freight.cargo.site/w/800/i/3d0be841ae6b8852d785d65a64f70af136670005dc23061fc717f7772e2467c9/home_header_1-ezgif.com-video-to-gif-converter.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/18c7ff423b6744b506e37b9712f34c009dfdd071a8fafaa6d67beac978469ff1/EatDirt_BrandID_OOH_R3.jpg" data-mid="231835919" border="0" src="https://freight.cargo.site/w/1000/i/18c7ff423b6744b506e37b9712f34c009dfdd071a8fafaa6d67beac978469ff1/EatDirt_BrandID_OOH_R3.jpg" /> <img width="2298" height="1602" width_o="2298" height_o="1602" data-src="https://freight.cargo.site/t/original/i/e1160a2973510a2ba75d840601e58a5d39843c7f7ce4ff074b978539d312be60/Screenshot-2025-03-28-at-1.23.54PM.png" data-mid="231837401" border="0" src="https://freight.cargo.site/w/1000/i/e1160a2973510a2ba75d840601e58a5d39843c7f7ce4ff074b978539d312be60/Screenshot-2025-03-28-at-1.23.54PM.png" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/4ba7b31162db7c61a6f963d41cdc0d1f65939613b11effacfcc3461545303f51/EatDirt_CaseStudy-05.png" data-mid="231837571" border="0" src="https://freight.cargo.site/w/1000/i/4ba7b31162db7c61a6f963d41cdc0d1f65939613b11effacfcc3461545303f51/EatDirt_CaseStudy-05.png" /> <img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/2fa754316b4909582076c96644940377118f5d68a7ef40586fc1f780e6eb015c/EatDirt_Fridge_Magnet.png" data-mid="231835970" border="0" src="https://freight.cargo.site/w/1000/i/2fa754316b4909582076c96644940377118f5d68a7ef40586fc1f780e6eb015c/EatDirt_Fridge_Magnet.png" /> <img width="632" height="748" width_o="632" height_o="748" data-src="https://freight.cargo.site/t/original/i/0a0b9f05f9261b2754b92c0c37ca94e8e631a3b7f295ea9d131d2b98d6a5a3b8/howitworks_why_desktop.png" data-mid="231836024" border="0" src="https://freight.cargo.site/w/632/i/0a0b9f05f9261b2754b92c0c37ca94e8e631a3b7f295ea9d131d2b98d6a5a3b8/howitworks_why_desktop.png" /> <img width="955" height="680" width_o="955" height_o="680" data-src="https://freight.cargo.site/t/original/i/720b9b349e7cd71c201d63bc9441bce14e607338b570de8f39802b55fdcee607/howitworks_01_desktop.png" data-mid="231836034" border="0" src="https://freight.cargo.site/w/955/i/720b9b349e7cd71c201d63bc9441bce14e607338b570de8f39802b55fdcee607/howitworks_01_desktop.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1e4c565becf0cde2307c451adf7b2751e341fb083fce0b2fe65a043890c1b0b1/EatDirt_CaseStudy-23.png" data-mid="231838235" border="0" src="https://freight.cargo.site/w/1000/i/1e4c565becf0cde2307c451adf7b2751e341fb083fce0b2fe65a043890c1b0b1/EatDirt_CaseStudy-23.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/36ea62f5e909999013bc7b77228ea6951e83f3352694f0b7907168e378d88cad/EatDirt_CaseStudy-22.png" data-mid="231838234" border="0" src="https://freight.cargo.site/w/1000/i/36ea62f5e909999013bc7b77228ea6951e83f3352694f0b7907168e378d88cad/EatDirt_CaseStudy-22.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f96ca931e021ff37a5a0a596d9c079a3ab022c74fca18c25a3231d207b9409bd/EatDirt_CaseStudy-24.png" data-mid="231838236" border="0" src="https://freight.cargo.site/w/1000/i/f96ca931e021ff37a5a0a596d9c079a3ab022c74fca18c25a3231d207b9409bd/EatDirt_CaseStudy-24.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d3db4a3c971ad153f07be246e1ca66f98c1a7ac113993a91cbfeb7395544485e/ezgif.com-animated-gif-maker.gif" data-mid="231838247" border="0" src="https://freight.cargo.site/w/1000/i/d3db4a3c971ad153f07be246e1ca66f98c1a7ac113993a91cbfeb7395544485e/ezgif.com-animated-gif-maker.gif" /> <img width="3500" height="2625" width_o="3500" height_o="2625" data-src="https://freight.cargo.site/t/original/i/5f46f12a6d47485d76b26bdd3d6737f2f4d0a7f4412a36662375125a87c8864b/EatDirt_Duct_Tape_R3.png" data-mid="231835968" border="0" src="https://freight.cargo.site/w/1000/i/5f46f12a6d47485d76b26bdd3d6737f2f4d0a7f4412a36662375125a87c8864b/EatDirt_Duct_Tape_R3.png" /> <img width="690" height="620" width_o="690" height_o="620" data-src="https://freight.cargo.site/t/original/i/aa92673fca7cf81ea82c18fa984ef42fee04fa713e1a5199a0df53accc45891b/howitworks_questions_mobile.png" data-mid="231836022" border="0" src="https://freight.cargo.site/w/690/i/aa92673fca7cf81ea82c18fa984ef42fee04fa713e1a5199a0df53accc45891b/howitworks_questions_mobile.png" /> <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/07e4e846770e58839640e19f3a72bb4e17fdf80625cec05285eab0e1e2aefa02/EatDirt_R3_Box.png" data-mid="231838338" border="0" src="https://freight.cargo.site/w/1000/i/07e4e846770e58839640e19f3a72bb4e17fdf80625cec05285eab0e1e2aefa02/EatDirt_R3_Box.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/9e426f4b657a597447902fc127b47362b4497a6fc67cc646e94b61f1c2896b87/Dirt_Type_Animation-ezgif.com-video-to-gif-converter.gif" data-mid="231837554" border="0" src="https://freight.cargo.site/w/800/i/9e426f4b657a597447902fc127b47362b4497a6fc67cc646e94b61f1c2896b87/Dirt_Type_Animation-ezgif.com-video-to-gif-converter.gif" /> https://brandsbyv.com/Louvelle Wed, 22 Jul 2026 00:21:52 +0000 Brands by V https://brandsbyv.com/Louvelle Scope of work:Visual Identity, Color Palette,&nbsp;Art Direction,&nbsp;Brand Guidelines Building a community inspired by style Luxury goods are more than items — they’re experiences. Unlocking those experiences has the power to inspire confidence and turn heads. Louvelle makes it more effortless than ever to tap into everything luxury has to offer. This concept takes a refined approach where subtle details carefully balance classic and modern. Through layers and framing, we reveal the depth and richness of the Louvelle experience. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d95ce36f0c8eac0bebc8ce9057a29eadc588f78fb220cb9e338c57540aa47638/Louvelle_Animation_C1.gif" data-mid="250598854" border="0" src="https://freight.cargo.site/w/1000/i/d95ce36f0c8eac0bebc8ce9057a29eadc588f78fb220cb9e338c57540aa47638/Louvelle_Animation_C1.gif" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/35ee0cd19cde2d519a4f0b9deeb23eb627097ccf3d1193e2c28a01a26c103516/Louvelle_BrandID_Concepts_Access_02-02.png" data-mid="250598857" border="0" src="https://freight.cargo.site/w/1000/i/35ee0cd19cde2d519a4f0b9deeb23eb627097ccf3d1193e2c28a01a26c103516/Louvelle_BrandID_Concepts_Access_02-02.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6317661e032f1b1f3e715cc27a89fa71c70ff17c3182fd732573df9a4d993c1f/Louvelle_BrandID_Concepts_Access_02-01.png" data-mid="250598855" border="0" src="https://freight.cargo.site/w/1000/i/6317661e032f1b1f3e715cc27a89fa71c70ff17c3182fd732573df9a4d993c1f/Louvelle_BrandID_Concepts_Access_02-01.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7db3164089b88e914d309889ff429c228eb72f64c57c6a1693cf1c145a94c1ca/Louvelle_BrandID_Concepts_Access_02-07.png" data-mid="250598862" border="0" src="https://freight.cargo.site/w/1000/i/7db3164089b88e914d309889ff429c228eb72f64c57c6a1693cf1c145a94c1ca/Louvelle_BrandID_Concepts_Access_02-07.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e7046b60c0e49ac50a0e247911cd3a1874de13fb2bbab8bfb2dde8bfb8c20371/Louvelle_BrandID_Concepts_Access_02-10.png" data-mid="250598865" border="0" src="https://freight.cargo.site/w/1000/i/e7046b60c0e49ac50a0e247911cd3a1874de13fb2bbab8bfb2dde8bfb8c20371/Louvelle_BrandID_Concepts_Access_02-10.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/225614a41413f803281fee4bcfd8623c0f2e02cea10ea0f234b8e32f4626d3aa/Louvelle_BrandID_Concepts_Access_02-15.png" data-mid="250598870" border="0" src="https://freight.cargo.site/w/1000/i/225614a41413f803281fee4bcfd8623c0f2e02cea10ea0f234b8e32f4626d3aa/Louvelle_BrandID_Concepts_Access_02-15.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a2b234e4c989d9140d89e9ee3e77da6e13543c713b97a46cc3e769782926404d/Louvelle_BrandID_Concepts_Access_02-08.png" data-mid="250598863" border="0" src="https://freight.cargo.site/w/1000/i/a2b234e4c989d9140d89e9ee3e77da6e13543c713b97a46cc3e769782926404d/Louvelle_BrandID_Concepts_Access_02-08.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b792515bb0a5940d1d1d7e599494156a341b6f6d9ca9c5077f27204315a7c92a/Louvelle_BrandID_Concepts_Access_02-06.png" data-mid="250598861" border="0" src="https://freight.cargo.site/w/1000/i/b792515bb0a5940d1d1d7e599494156a341b6f6d9ca9c5077f27204315a7c92a/Louvelle_BrandID_Concepts_Access_02-06.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/489985a3945f14c9b3d951e20ee079c20f715d90082576aa7dcc38cfb86e93ba/Louvelle_BrandID_Concepts_Access_02-03.png" data-mid="250598858" border="0" src="https://freight.cargo.site/w/1000/i/489985a3945f14c9b3d951e20ee079c20f715d90082576aa7dcc38cfb86e93ba/Louvelle_BrandID_Concepts_Access_02-03.png" /> Alternative direction <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7fc3ebf7d3e22a8362fe9455bf072c6f63c5cec4f18fe8a6fdc1414e844f5fda/Louvelle_Animation_C2-1.gif" data-mid="250598926" border="0" src="https://freight.cargo.site/w/1000/i/7fc3ebf7d3e22a8362fe9455bf072c6f63c5cec4f18fe8a6fdc1414e844f5fda/Louvelle_Animation_C2-1.gif" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d9d8b024dc27af58d0a9aa21cf8b1f7d8e442e1439b20561267f780d5050b131/Louvelle_BrandID_Concepts_Curation_02-02.png" data-mid="250598899" border="0" src="https://freight.cargo.site/w/1000/i/d9d8b024dc27af58d0a9aa21cf8b1f7d8e442e1439b20561267f780d5050b131/Louvelle_BrandID_Concepts_Curation_02-02.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/90566892f2b4dcd8c418026aff98e168db8738824ec971bd579b2b481a6d904f/Louvelle_BrandID_Concepts_Curation_02-06.png" data-mid="250598903" border="0" src="https://freight.cargo.site/w/1000/i/90566892f2b4dcd8c418026aff98e168db8738824ec971bd579b2b481a6d904f/Louvelle_BrandID_Concepts_Curation_02-06.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c4a28f11b3e0d0fe53c8796a964b4725b4947e1902522decae29d40b4bdb4724/Louvelle_BrandID_Concepts_Curation_02-14.png" data-mid="250598911" border="0" src="https://freight.cargo.site/w/1000/i/c4a28f11b3e0d0fe53c8796a964b4725b4947e1902522decae29d40b4bdb4724/Louvelle_BrandID_Concepts_Curation_02-14.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c1c562896a17f58a913a3932286870251a919c1a6768bbb2ab77f8e0789855a6/Louvelle_BrandID_Concepts_Curation_02-15.png" data-mid="250598912" border="0" src="https://freight.cargo.site/w/1000/i/c1c562896a17f58a913a3932286870251a919c1a6768bbb2ab77f8e0789855a6/Louvelle_BrandID_Concepts_Curation_02-15.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/79be4e0d12fe794c871cd800171912811d670b0641757ab6edbc63a81b99e656/Louvelle_BrandID_Concepts_Curation_02-13.png" data-mid="250598910" border="0" src="https://freight.cargo.site/w/1000/i/79be4e0d12fe794c871cd800171912811d670b0641757ab6edbc63a81b99e656/Louvelle_BrandID_Concepts_Curation_02-13.png" /> https://brandsbyv.com/Pinkglow-by-Del-Monte Tue, 16 May 2023 20:28:48 +0000 Brands by V https://brandsbyv.com/Pinkglow-by-Del-Monte Scope of work: Brand identity, packaging, asset suite, social templates, brand guidelines, art direction, design direction Press: Jimmey Kimmel, Martha Stewart, The Food Network, The Today Show, ABC News, Food &amp; Wine, Mashed, Fox News Branding the most profitable product in Del Monte history. Del Monte came with a unique product: a pink pineapple. And they needed a brand that turned Pinkglow from just a product into an actual experience. So I decided to highlight the pineapple’s rarity by building a backstory that played up the fruit’s ties with exotic royalty.&nbsp; When the pineapple’s inside is pink, how do you get people talking about the packaging on the outside? <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/37a9a815c2294148d7acdd4d35267b88ad85381386a5e94c2a699ce3f6e5b8df/promo_hero.jpg" data-mid="192286320" border="0" src="https://freight.cargo.site/w/1000/i/37a9a815c2294148d7acdd4d35267b88ad85381386a5e94c2a699ce3f6e5b8df/promo_hero.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/73e23e0c3bac3cdfbaa45649235487fb811dde70984aa1ae8c4e22e20efedfff/Pinkglow_DelMonte_CaseStudy_Slides-11.png" data-mid="194739901" border="0" src="https://freight.cargo.site/w/1000/i/73e23e0c3bac3cdfbaa45649235487fb811dde70984aa1ae8c4e22e20efedfff/Pinkglow_DelMonte_CaseStudy_Slides-11.png" /><img width="1920" height="903" width_o="1920" height_o="903" data-src="https://freight.cargo.site/t/original/i/7d7cc3639efd4dd4ff0f3817c22d2e0797658414a11a9de0157004295b03eba0/Pinkglow_DelMonte_CaseStudy_Slides-10.png" data-mid="194739766" border="0" src="https://freight.cargo.site/w/1000/i/7d7cc3639efd4dd4ff0f3817c22d2e0797658414a11a9de0157004295b03eba0/Pinkglow_DelMonte_CaseStudy_Slides-10.png" /> <img width="1904" height="1920" width_o="1904" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b9bb6772a4aad3e1a8e993feaab90dd857f20ed51fe25df6d9466712f9dbf02f/ezgif.com-animated-gif-maker-4.gif" data-mid="231683871" border="0" src="https://freight.cargo.site/w/1000/i/b9bb6772a4aad3e1a8e993feaab90dd857f20ed51fe25df6d9466712f9dbf02f/ezgif.com-animated-gif-maker-4.gif" /> Everything in this brand was given the royal treatment: rich colors, custom coat of arms, patterns ripped straight from a tea party’s wallpaper, and even replacing the pineapple’s crown with an actual crown. <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/75de49f87dd692d9e2a0d4125a885430b21b8116a95f115f7652a96c020359b6/thecrown.jpg" data-mid="192286358" border="0" src="https://freight.cargo.site/w/1000/i/75de49f87dd692d9e2a0d4125a885430b21b8116a95f115f7652a96c020359b6/thecrown.jpg" /> <img width="903" height="921" width_o="903" height_o="921" data-src="https://freight.cargo.site/t/original/i/8243f929578bf5f4ca7afc98d18f2334af39b6a16ebfe1ef2d0ff64c56be2539/Born-and-bred-DelMonte-6.png" data-mid="194747893" border="0" src="https://freight.cargo.site/w/903/i/8243f929578bf5f4ca7afc98d18f2334af39b6a16ebfe1ef2d0ff64c56be2539/Born-and-bred-DelMonte-6.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2e2d0b45f28264a2fffd1a537a6ac4ef35f04d02cde22ea1a551aab5574eafff/pattern_closeup.jpg" data-mid="192286368" border="0" src="https://freight.cargo.site/w/1000/i/2e2d0b45f28264a2fffd1a537a6ac4ef35f04d02cde22ea1a551aab5574eafff/pattern_closeup.jpg" /> <img width="3000" height="2002" width_o="3000" height_o="2002" data-src="https://freight.cargo.site/t/original/i/586953deca1929436f7cb5d6928cb885cbe0276b132ec7a578534024346bf5a9/toucans_closeup.jpg" data-mid="192286369" border="0" src="https://freight.cargo.site/w/1000/i/586953deca1929436f7cb5d6928cb885cbe0276b132ec7a578534024346bf5a9/toucans_closeup.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a393e3eea516ed73bdf44ed95de73677bb107b23ba4d3fab988a2f1788166c0/DelMonte_Pinkglow_Data-Driven_Case-Study-07.png" data-mid="194740283" border="0" src="https://freight.cargo.site/w/1000/i/6a393e3eea516ed73bdf44ed95de73677bb107b23ba4d3fab988a2f1788166c0/DelMonte_Pinkglow_Data-Driven_Case-Study-07.png" />“The visual ID was astounding, reflecting a lush Costa Rican royalty with attention to every minimal detail. All of this was rounded with the development of robust social media assets that helped us achieve a launch that exceeded all of our expectations.” Pablo Rivero Vice President of Marketing <img width="2001" height="3000" width_o="2001" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a064d8154b02a328bc2f37e1145cd3a0e5121f8712c7efabcf8fbbb271df0feb/box_half_open.jpg" data-mid="192286360" border="0" src="https://freight.cargo.site/w/1000/i/a064d8154b02a328bc2f37e1145cd3a0e5121f8712c7efabcf8fbbb271df0feb/box_half_open.jpg" /> https://brandsbyv.com/Alec-s-Ice-Cream Tue, 16 May 2023 20:28:50 +0000 Brands by V https://brandsbyv.com/Alec-s-Ice-Cream Scope of work: Brand extension, go to market campaign video, tone of voice,&nbsp;color palette, art direction, illustration, packaging, asset suite, social templates Role: Art Director, Lead Designer Recognition:$1M in SEED funding post launch of our video and campaign Launching a DTC ice cream brand worthy of a second date Alec Joffe had been an ice cream connoisseur his whole life. It was his moment to make his dream a reality. However, the pandemic had other plans. My challenge was to help Alec take his existing brand and inject the fun-loving nature he himself has by extending the color palette, creating cheeky illustrations, and making a video to describe what it feels like when your order of high-quality ice cream shows up to your door on a Saturday night. In the midst of the stay at home ordinance during the pandemic, this launch aimed to provide a playful reprieve from a time that felt quite bleak. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/b7ceb99ab42839c488d2b35e1c6e02b9b5d9198b0323817dc01ac9815e731560/alec_s_ice_cream_fin_final1080p-ezgif.com-video-to-gif-converter.gif" data-mid="231724442" border="0" src="https://freight.cargo.site/w/800/i/b7ceb99ab42839c488d2b35e1c6e02b9b5d9198b0323817dc01ac9815e731560/alec_s_ice_cream_fin_final1080p-ezgif.com-video-to-gif-converter.gif" /> <img width="6542" height="6250" width_o="6542" height_o="6250" data-src="https://freight.cargo.site/t/original/i/30c3c3050a2c2e522d838e8de9ee7602f1ad782be63a72925f3a97e31a04d0a9/AIC_Storyboard-Graphics_02-06.png" data-mid="231725739" border="0" src="https://freight.cargo.site/w/1000/i/30c3c3050a2c2e522d838e8de9ee7602f1ad782be63a72925f3a97e31a04d0a9/AIC_Storyboard-Graphics_02-06.png" /> <img width="1570" height="1500" width_o="1570" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9a33d468901ae7544cd00d97d0fb26efb440b141741f0d66d465a8ef581f91e2/Screenshot-2025-04-29-at-1.35.24PM.png" data-mid="231724858" border="0" src="https://freight.cargo.site/w/1000/i/9a33d468901ae7544cd00d97d0fb26efb440b141741f0d66d465a8ef581f91e2/Screenshot-2025-04-29-at-1.35.24PM.png" /> A Date With Alec’s: Go to Market Video While nailing down a hilarious script, we wanted to make sure the art direction embodied the comedic elements of the concept while also feeling very relatable. I was inspired by movies like When Harry Met Sally, Clueless, and even Paris, Texas for its overall styling. I also looked at several different content pieces creators were making from their home in the pandemic. I worked closely with our producer to break out several boards that detailed direction for the set, styling, talent direction, props, etc. I illustrated the entirety of the storyboard, visualizing the script, and the overall style I wanted to achieve. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/42e86a93a7e083bf1d052397c973f719adb1ad4509d52896a09ab0cdbd6cd2a2/VideoRecording_Clip1-ezgif.com-video-to-gif-converter.gif" data-mid="231725546" border="0" src="https://freight.cargo.site/w/800/i/42e86a93a7e083bf1d052397c973f719adb1ad4509d52896a09ab0cdbd6cd2a2/VideoRecording_Clip1-ezgif.com-video-to-gif-converter.gif" /> While developing the go-to market video, I designed a direct-to-consumer backaging experience. I want to ensure the brand was recognizeable, with a graphic logo treatment, stickers embellishing the box, and the perfect rich pantone swatch to make your neighbors jealous. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc2071b7385b77237b46a5b7c840e5461522c0a05c8169e7e0cde566b3c9f409/AIC_Concept_01_HERO.png" data-mid="231726233" border="0" src="https://freight.cargo.site/w/1000/i/bc2071b7385b77237b46a5b7c840e5461522c0a05c8169e7e0cde566b3c9f409/AIC_Concept_01_HERO.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f8d7fa142c198abdf920e8831a6233ad721db87841ef8232f7e9dae36fc8a6b9/Computer-Cone-ezgif.com-video-to-gif-converter.gif" data-mid="231724754" border="0" src="https://freight.cargo.site/w/800/i/f8d7fa142c198abdf920e8831a6233ad721db87841ef8232f7e9dae36fc8a6b9/Computer-Cone-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/0c1b86840214679bea91bf9397aee04b11054662e0d554d58feda2e66727f008/sprinkles-ezgif.com-video-to-gif-converter.gif" data-mid="231724764" border="0" src="https://freight.cargo.site/w/800/i/0c1b86840214679bea91bf9397aee04b11054662e0d554d58feda2e66727f008/sprinkles-ezgif.com-video-to-gif-converter.gif" />Alec only had a simple wordmark and packaging from the start. I injected life into the brand by creating a whole set of illustrative stickers, extending the color palette, and creating a typographic system that helped create a more expressive brand. <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/e8c34e8fb3ee08f16e83da376c7bc423b30c29d8be41510d5731797ed15a8809/Leaning-icecream.gif" data-mid="231724777" border="0" src="https://freight.cargo.site/w/800/i/e8c34e8fb3ee08f16e83da376c7bc423b30c29d8be41510d5731797ed15a8809/Leaning-icecream.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/7cb92f35e2918f5ab83d7cfb192c3696b578314dab1c7457447d3ccf56832cff/Pint-Arrow.gif" data-mid="231724779" border="0" src="https://freight.cargo.site/w/800/i/7cb92f35e2918f5ab83d7cfb192c3696b578314dab1c7457447d3ccf56832cff/Pint-Arrow.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/84a4fea37be7e2506fd0f12063a78ee24de40bf65e3ff66721865202e2341ef9/small-post-2.gif" data-mid="231724763" border="0" src="https://freight.cargo.site/w/600/i/84a4fea37be7e2506fd0f12063a78ee24de40bf65e3ff66721865202e2341ef9/small-post-2.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/0a9ef9b24542cf93ba8ed61713708ba2931f9f8c339d81c9164397545b92787e/updated-post-1.gif" data-mid="231724775" border="0" src="https://freight.cargo.site/w/600/i/0a9ef9b24542cf93ba8ed61713708ba2931f9f8c339d81c9164397545b92787e/updated-post-1.gif" /> During post-production I built out a social grid for the launch, along with various instagram stories and highlights. This provided a fun way to interact with the brand, learning all about Alec, his love for ice cream, and the indulgent flavors that can be ordered to your front door. <img width="4000" height="2264" width_o="4000" height_o="2264" data-src="https://freight.cargo.site/t/original/i/a6a0eda8b8c1da4c2dcd1729c1e86036759524e182da7f1932bd7c9c48a00aa1/sticker-mockup.jpg" data-mid="231724765" border="0" src="https://freight.cargo.site/w/1000/i/a6a0eda8b8c1da4c2dcd1729c1e86036759524e182da7f1932bd7c9c48a00aa1/sticker-mockup.jpg" /> https://brandsbyv.com/Sequel Tue, 21 Jul 2026 22:02:54 +0000 Brands by V https://brandsbyv.com/Sequel Scope of work: Brand strategy, visual identity, website design, packaging, brand guidelines, brand assets Recognition: TIME Magazine,&nbsp;Forbes,&nbsp;Sports Illustrated Results: 5M Series A Funding, sponsor of the WNBA Launching the first tampon redesign in 80 years. The Sequel tampon didn’t need to be explained, it needed to be unmistakable. I worked closely with the Sequel founders to create an unapologetic brand system that matched the innovation of the Sequel tampon and clearly signaled a break from decades of outdated period care norms. Through confident positioning, a high-impact visual identity, and a launch built for modern, active women, we helped the Sequel tampon show up as what it truly is: the first meaningful redesign of the tampon in 80 years, and a new standard for performance-driven period care. <img width="1601" height="2001" width_o="1601" height_o="2001" data-src="https://freight.cargo.site/t/original/i/c6f342393276107b20fefd59451e68d3ee47980443b46fde3472ee71cc062215/4_Symbol-Tampon.jpg" data-mid="250594870" border="0" src="https://freight.cargo.site/w/1000/i/c6f342393276107b20fefd59451e68d3ee47980443b46fde3472ee71cc062215/4_Symbol-Tampon.jpg" /><img width="1601" height="2001" width_o="1601" height_o="2001" data-src="https://freight.cargo.site/t/original/i/82db5e4de38486e1c04c4bf3c4c728377f57cd10263679f564de3c96a26d7df6/12_OOH-Banner.jpg" data-mid="250594878" border="0" src="https://freight.cargo.site/w/1000/i/82db5e4de38486e1c04c4bf3c4c728377f57cd10263679f564de3c96a26d7df6/12_OOH-Banner.jpg" /> <img width="1601" height="2001" width_o="1601" height_o="2001" data-src="https://freight.cargo.site/t/original/i/06d5171ec8ce4fac3b07a02b8c26f931c57e77b353073a24da2d3a0a9fae721b/8_Boxes-Packaging.jpg" data-mid="250594874" border="0" src="https://freight.cargo.site/w/1000/i/06d5171ec8ce4fac3b07a02b8c26f931c57e77b353073a24da2d3a0a9fae721b/8_Boxes-Packaging.jpg" /><img width="1601" height="2001" width_o="1601" height_o="2001" data-src="https://freight.cargo.site/t/original/i/0aed47a680a7b3501e789625a5c35a8b2ea4a42fc10eb25da1468bdc8c073d41/9_Sleeves-Packaging.jpg" data-mid="250594875" border="0" src="https://freight.cargo.site/w/1000/i/0aed47a680a7b3501e789625a5c35a8b2ea4a42fc10eb25da1468bdc8c073d41/9_Sleeves-Packaging.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/476bff470d12fb6f767a415221c569de0f86935b0492b9240e8ec9d83b87668a/3_Greatness_Banner.jpg" data-mid="250594869" border="0" src="https://freight.cargo.site/w/1000/i/476bff470d12fb6f767a415221c569de0f86935b0492b9240e8ec9d83b87668a/3_Greatness_Banner.jpg" /><img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/50354541f7286fbbf0c0e88ccee3ea60bda7ca2fd529b5c88a7e6b8e9a25fe92/Sequel_IG-Grid_Mock-AI.jpg" data-mid="250596814" border="0" src="https://freight.cargo.site/w/1000/i/50354541f7286fbbf0c0e88ccee3ea60bda7ca2fd529b5c88a7e6b8e9a25fe92/Sequel_IG-Grid_Mock-AI.jpg" /> <img width="1720" height="1714" width_o="1720" height_o="1714" data-src="https://freight.cargo.site/t/original/i/63cd1165ab12f234b6bdfc60c01797dd0f1100df0612fd9a3093caf2bfdd8620/Screen-Shot-2023-08-09-at-9.53.55-AM.png" data-mid="250596825" border="0" src="https://freight.cargo.site/w/1000/i/63cd1165ab12f234b6bdfc60c01797dd0f1100df0612fd9a3093caf2bfdd8620/Screen-Shot-2023-08-09-at-9.53.55-AM.png" /> <img width="1801" height="1801" width_o="1801" height_o="1801" data-src="https://freight.cargo.site/t/original/i/3f36bc4a18614cf643f13f661130954cd9cd28c5a3367a6668b4540f9dee8508/16_Mandala-Square.jpg" data-mid="250594882" border="0" src="https://freight.cargo.site/w/1000/i/3f36bc4a18614cf643f13f661130954cd9cd28c5a3367a6668b4540f9dee8508/16_Mandala-Square.jpg" /> <img width="3201" height="4001" width_o="3201" height_o="4001" data-src="https://freight.cargo.site/t/original/i/8e66610b4188fe0241499c9ea0bc4a57677439cc08b5958e3bb20f045862fb3b/10_Tampon-Warp-Poster.jpg" data-mid="250594876" border="0" src="https://freight.cargo.site/w/1000/i/8e66610b4188fe0241499c9ea0bc4a57677439cc08b5958e3bb20f045862fb3b/10_Tampon-Warp-Poster.jpg" /> <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/b0cbd0861a675533ad70139d6c865a5ebfffa1b60a88b26603c9f58c3df8ff4e/2_Logo-on-White.jpg" data-mid="250594868" border="0" src="https://freight.cargo.site/w/1000/i/b0cbd0861a675533ad70139d6c865a5ebfffa1b60a88b26603c9f58c3df8ff4e/2_Logo-on-White.jpg" /><img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/1ae169facf76d94d2218bf2e57cb327a2d9851e97531f8bf3d6e48e697df1707/20_Apparel_Hat.jpg" data-mid="250594886" border="0" src="https://freight.cargo.site/w/1000/i/1ae169facf76d94d2218bf2e57cb327a2d9851e97531f8bf3d6e48e697df1707/20_Apparel_Hat.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2ff786e0efe9843cb7787dd766deb68c6928b1de579d2233b8ef31be690ff418/17_Founders.jpg" data-mid="250594883" border="0" src="https://freight.cargo.site/w/1000/i/2ff786e0efe9843cb7787dd766deb68c6928b1de579d2233b8ef31be690ff418/17_Founders.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ba4d489780b2476cfda8cbf9ad89e98401ac26834ea057b1d48da44dfb0668af/13_Website_Product.jpg" data-mid="250594879" border="0" src="https://freight.cargo.site/w/1000/i/ba4d489780b2476cfda8cbf9ad89e98401ac26834ea057b1d48da44dfb0668af/13_Website_Product.jpg" /> <img width="1200" height="694" width_o="1200" height_o="694" data-src="https://freight.cargo.site/t/original/i/647086de77eb55b2fd3e18ff24efbd91a3dc3029ebc48911c08ac26f3830ca64/Sequel_Tampon-Renders.gif" data-mid="250596817" border="0" src="https://freight.cargo.site/w/1000/i/647086de77eb55b2fd3e18ff24efbd91a3dc3029ebc48911c08ac26f3830ca64/Sequel_Tampon-Renders.gif" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/dff27ea7a708ff321f184576c7ab265f67f357baa8ea965548b4c0c86ca40890/18_Apparel_Sweatshirt.jpg" data-mid="250594884" border="0" src="https://freight.cargo.site/w/1000/i/dff27ea7a708ff321f184576c7ab265f67f357baa8ea965548b4c0c86ca40890/18_Apparel_Sweatshirt.jpg" /> <img width="4364" height="1080" width_o="4364" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8cb9e4ee1d6a336f5d04b7c0ab69800b43edd52e8250fcc24a7d2fc8242c58dd/11_Social-Scroll.jpg" data-mid="250594877" border="0" src="https://freight.cargo.site/w/1000/i/8cb9e4ee1d6a336f5d04b7c0ab69800b43edd52e8250fcc24a7d2fc8242c58dd/11_Social-Scroll.jpg" />The Strategy <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/2e2e6298212273d9006be69d748c500e0a112e6229eaa116c83383dd28b9f93f/Sequel_Strategy_Reel.gif" data-mid="250594900" border="0" src="https://freight.cargo.site/w/1000/i/2e2e6298212273d9006be69d748c500e0a112e6229eaa116c83383dd28b9f93f/Sequel_Strategy_Reel.gif" /> https://brandsbyv.com/Eaze-Brand-Campaign Wed, 30 Apr 2025 20:41:31 +0000 Brands by V https://brandsbyv.com/Eaze-Brand-Campaign Scope of work: Brand identity, color, typography, illustration, art direction, asset suite, packaging, brand guidelines, website, email, go-to-market campaign, social templatesRecognition: Clio Bronze, Over 1M organic impressions Press:AdAge, Adweek, Creative Review Inputting data. Outputting dank. As the market leader, Eaze understood that their objective was no longer to de-stigmatize weed for first-time smokers, but rather, to celebrate weed for those who have already become regular consumers. And now, Eaze is confidently positioning themselves as the lovable weed nerds—experts in data, delivery, and, of course, dank. The project involved a massive rebrand along with a 360 campaign to launch it all. The campaign generated millions of views, with people snapping pics of our billboards and posting to Twitter, Instagram, and Reddit’s r/trees. It gained traction online when one Reddit user included it in a viral post: “Top 5 Billboards of All Time?”. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a16cf6a65d812aba6fd2bf170fbbe4f5776c9b395be66803753579e4a0225de8/Eaze_Render_Bong_Logo.jpg" data-mid="231777222" border="0" src="https://freight.cargo.site/w/1000/i/a16cf6a65d812aba6fd2bf170fbbe4f5776c9b395be66803753579e4a0225de8/Eaze_Render_Bong_Logo.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/215c20136ba611971fe2dc5d110ec24073a2ab97631581e298b23fee0049e10f/ezgif.com-video-to-gif-converter.gif" data-mid="231776094" border="0" src="https://freight.cargo.site/w/800/i/215c20136ba611971fe2dc5d110ec24073a2ab97631581e298b23fee0049e10f/ezgif.com-video-to-gif-converter.gif" />In glitch-art fashion, our content takes on randomized styles: from 8-bit to 3D rendering, and subject matters: from bubble baths to moon landings. <img width="3900" height="5200" width_o="3900" height_o="5200" data-src="https://freight.cargo.site/t/original/i/f64aecd1570f22c200af22052c4ea76653359e268182181ce44b2671c5880ea3/Eaze-Lifestyle-2020_05.jpg" data-mid="231777970" border="0" src="https://freight.cargo.site/w/1000/i/f64aecd1570f22c200af22052c4ea76653359e268182181ce44b2671c5880ea3/Eaze-Lifestyle-2020_05.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/173784aa377c0a9381cb78465aea268414e46e2e9eb5a90fbf7c4aadc8a0f860/Born-and-Bred-Brand-Agency-San-Francisco-Eaze39-1920x1920.jpg" data-mid="231831201" border="0" src="https://freight.cargo.site/w/1000/i/173784aa377c0a9381cb78465aea268414e46e2e9eb5a90fbf7c4aadc8a0f860/Born-and-Bred-Brand-Agency-San-Francisco-Eaze39-1920x1920.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89fae4adcf05b2b8ac19d289237a1344303cd9f841eb0a5b66facf9de0602231/Born-and-Bred-Brand-Agency-San-Francisco-Eaze13-1920x1920.jpg" data-mid="231831187" border="0" src="https://freight.cargo.site/w/1000/i/89fae4adcf05b2b8ac19d289237a1344303cd9f841eb0a5b66facf9de0602231/Born-and-Bred-Brand-Agency-San-Francisco-Eaze13-1920x1920.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4dda49f4a662b0adff795d1b96f5222e7fd1a3d628fc2ce5051b93312385d45d/Born-and-Bred-Brand-Agency-San-Francisco-Eaze21-1920x1920.jpg" data-mid="231831192" border="0" src="https://freight.cargo.site/w/1000/i/4dda49f4a662b0adff795d1b96f5222e7fd1a3d628fc2ce5051b93312385d45d/Born-and-Bred-Brand-Agency-San-Francisco-Eaze21-1920x1920.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/cfbcfcda2c03473152e89495bcaa336f71155977cb4023352dc1b5640daba053/Born-and-Bred-Brand-Agency-San-Francisco-Eaze-2-1920x1920.png" data-mid="231831170" border="0" src="https://freight.cargo.site/w/1000/i/cfbcfcda2c03473152e89495bcaa336f71155977cb4023352dc1b5640daba053/Born-and-Bred-Brand-Agency-San-Francisco-Eaze-2-1920x1920.png" /> We created a grid system to enforce laws around our lawless content. The grid provides clarity and better brand recognition for our “random” content and copy. All of this is grounded by an understated refresh to their logo. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c0bee37b5573a4f7169e4caffe618cdb4510d2d8e8df7eed7d1fc0839c929aad/Eaze_Logo_for_after_effects_1-ezgif.com-video-to-gif-converter.gif" data-mid="231776846" border="0" src="https://freight.cargo.site/w/800/i/c0bee37b5573a4f7169e4caffe618cdb4510d2d8e8df7eed7d1fc0839c929aad/Eaze_Logo_for_after_effects_1-ezgif.com-video-to-gif-converter.gif" /> <img width="900" height="667" width_o="900" height_o="667" data-src="https://freight.cargo.site/t/original/i/d9fbe20ec7ad7714a6b44783ded3c67f2f58a90dc2f24d9889d6699972713274/Grid.gif" data-mid="231831894" border="0" src="https://freight.cargo.site/w/900/i/d9fbe20ec7ad7714a6b44783ded3c67f2f58a90dc2f24d9889d6699972713274/Grid.gif" /> <img width="5760" height="3773" width_o="5760" height_o="3773" data-src="https://freight.cargo.site/t/original/i/ac3a2a0f7cf1aa7fd7936211fc6820418cb3b0da0334733dbdb0fc4c617c6a94/Eaze-Lifestyle-2020_07.jpg" data-mid="231777198" border="0" src="https://freight.cargo.site/w/1000/i/ac3a2a0f7cf1aa7fd7936211fc6820418cb3b0da0334733dbdb0fc4c617c6a94/Eaze-Lifestyle-2020_07.jpg" /><img width="1920" height="703" width_o="1920" height_o="703" data-src="https://freight.cargo.site/t/original/i/ecc5bb08080ed9fd4cbda135967509793d15c90556ed79006e61084ca947d51f/Born-and-Bred-Brand-Agency-San-Francisco-Eaze27-1920x1920.jpg" data-mid="231831195" border="0" src="https://freight.cargo.site/w/1000/i/ecc5bb08080ed9fd4cbda135967509793d15c90556ed79006e61084ca947d51f/Born-and-Bred-Brand-Agency-San-Francisco-Eaze27-1920x1920.jpg" /> <img width="1240" height="963" width_o="1240" height_o="963" data-src="https://freight.cargo.site/t/original/i/3bac72797665c4b6a123936148eed89857251c2a28c57ed2127ede488b165ec8/1240.jpg" data-mid="231833182" border="0" src="https://freight.cargo.site/w/1000/i/3bac72797665c4b6a123936148eed89857251c2a28c57ed2127ede488b165ec8/1240.jpg" /> <img width="1142" height="961" width_o="1142" height_o="961" data-src="https://freight.cargo.site/t/original/i/e010c493cd383f7104eb991b2d39aedac5580858f0a3a3b191514185768d7173/8-Bit-Cycle-01.gif" data-mid="231832189" border="0" src="https://freight.cargo.site/w/1000/i/e010c493cd383f7104eb991b2d39aedac5580858f0a3a3b191514185768d7173/8-Bit-Cycle-01.gif" /> Hundreds of different hand-drawn illustrations, trippy patterns, 8-bit graphics, custom renderings, and public domain images were developed for this brand campaign. Leaning into the anti-design approach, further speaking to the defiant weed nerds.&nbsp; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/eb4117c34916ec3957b498c40f87ca694f680873ddfae1f4b5ba5876bec67daa/Website-ezgif.com-video-to-gif-converter.gif" data-mid="231774931" border="0" src="https://freight.cargo.site/w/800/i/eb4117c34916ec3957b498c40f87ca694f680873ddfae1f4b5ba5876bec67daa/Website-ezgif.com-video-to-gif-converter.gif" /> <img width="800" height="801" width_o="800" height_o="801" data-src="https://freight.cargo.site/t/original/i/d532f0b474b1fc359ab924f0fac37d4073d1bbd76c3b405e9fb466c37b9d4a23/Eaze_Bag-ezgif.com-video-to-gif-converter.gif" data-mid="231787499" border="0" src="https://freight.cargo.site/w/800/i/d532f0b474b1fc359ab924f0fac37d4073d1bbd76c3b405e9fb466c37b9d4a23/Eaze_Bag-ezgif.com-video-to-gif-converter.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c40dea9e475ff756b8d7ef8fa6cbdcc2f68cce53af2b6dd0e3786f300114055/Born-and-Bred-Brand-Agency-San-Francisco-Eaze18.jpg" data-mid="231831189" border="0" src="https://freight.cargo.site/w/1000/i/8c40dea9e475ff756b8d7ef8fa6cbdcc2f68cce53af2b6dd0e3786f300114055/Born-and-Bred-Brand-Agency-San-Francisco-Eaze18.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/b13e39f791a221f36b67a16f2685926941b10164ac240514a5db7c97367dae29/Patterns-16.jpg" data-mid="231834148" border="0" src="https://freight.cargo.site/w/1000/i/b13e39f791a221f36b67a16f2685926941b10164ac240514a5db7c97367dae29/Patterns-16.jpg" /> <img width="1346" height="654" width_o="1346" height_o="654" data-src="https://freight.cargo.site/t/original/i/dad1b3a286c61b52058f7592272d9014f6d0a44a977ed4460ed4a870a48e5013/Screenshot-2025-04-11-at-3.10.05PM.png" data-mid="231833865" border="0" src="https://freight.cargo.site/w/1000/i/dad1b3a286c61b52058f7592272d9014f6d0a44a977ed4460ed4a870a48e5013/Screenshot-2025-04-11-at-3.10.05PM.png" /> <img width="906" height="774" width_o="906" height_o="774" data-src="https://freight.cargo.site/t/original/i/83ab7f1380a2258bcef24444768a57eb3de19eba292c881f7f43bcc66ac1b5d3/Screenshot-2025-04-11-at-3.10.11PM.png" data-mid="231833866" border="0" src="https://freight.cargo.site/w/906/i/83ab7f1380a2258bcef24444768a57eb3de19eba292c881f7f43bcc66ac1b5d3/Screenshot-2025-04-11-at-3.10.11PM.png" /> <img width="1440" height="886" width_o="1440" height_o="886" data-src="https://freight.cargo.site/t/original/i/c0bbe8b2da5fcbde558e81d0a2ea306f16e74da8d27df829c948c7264720d9ff/Screenshot-2025-04-11-at-3.10.42PM.png" data-mid="231833868" border="0" src="https://freight.cargo.site/w/1000/i/c0bbe8b2da5fcbde558e81d0a2ea306f16e74da8d27df829c948c7264720d9ff/Screenshot-2025-04-11-at-3.10.42PM.png" /> <img width="782" height="772" width_o="782" height_o="772" data-src="https://freight.cargo.site/t/original/i/cebc6a57cf7eefdd02ddd902429f57c172bfce6caf2aff5e3de82a0df15674b3/Screenshot-2025-04-11-at-3.10.28PM.png" data-mid="231833867" border="0" src="https://freight.cargo.site/w/782/i/cebc6a57cf7eefdd02ddd902429f57c172bfce6caf2aff5e3de82a0df15674b3/Screenshot-2025-04-11-at-3.10.28PM.png" /> https://brandsbyv.com/Oasys Wed, 16 Sep 2026 23:42:04 +0000 Brands by V https://brandsbyv.com/Oasys Scope of work: Brand identity, color palette, image creation, graphic language, brand guidelines Support for the people who provide support.Full Case Study Coming Soon <img width="1398" height="718" width_o="1398" height_o="718" data-src="https://freight.cargo.site/t/original/i/35bd95713e4317f2298a8154239b230c95b79fa1418e44dedaf429cc4b6d2cb8/img.png" data-mid="252250008" border="0" src="https://freight.cargo.site/w/1000/i/35bd95713e4317f2298a8154239b230c95b79fa1418e44dedaf429cc4b6d2cb8/img.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" 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