SCOPE OF WORK:
Brand Identity, Color, Typography, Illustration, Art Direction, Asset Suite, Packaging, Brand Guidelines, Website, Email, Go-To-Market Campaign, Social Templates

RECOGNITION:
︎︎︎ Clio Bronze︎︎︎ Over 1M organic impressions

PRESS:
︎︎︎ AdAge
︎︎︎ Adweek
︎︎︎ Creative Review

Inputting data. Outputting dank 🍃

As the market leader, Eaze understood that their objective was no longer to de-stigmatize weed for first-time smokers, but rather, to celebrate weed for those who have already become regular consumers. And now, Eaze is confidently positioning themselves as the lovable weed nerds—experts in data, delivery, and, of course, dank.

The project involved a massive rebrand along with a 360 campaign to launch it all. The campaign generated millions of views, with people snapping pics of our billboards and posting to Twitter, Instagram, and Reddit’s r/trees. It gained traction online when one Reddit user included it in a viral post: “Top 5 Billboards of All Time?”.