SCOPE OF WORK:
︎︎︎Visual Identity
︎︎︎Packaging Design
︎︎︎Visual Identity
︎︎︎Packaging Design
RECOGNITION:
︎︎︎CNBC
︎︎︎New York Post
︎︎︎Business Wire
︎︎︎Inc.
RESULTS:
︎︎︎ Outsold Stella and Corona
︎︎︎ Now in 80+ stores, including BevMo,
Total Wine, and many more
︎︎︎CNBC
︎︎︎New York Post
︎︎︎Business Wire
︎︎︎Inc.
RESULTS:
︎︎︎ Outsold Stella and Corona
︎︎︎ Now in 80+ stores, including BevMo,
Total Wine, and many more
Clean water, cold beer 🍺 Clean water, cold beer 🍺
Epic CleanTec needed to shift public perception around their water recycling technology.
Myself and a designer developed packaging for two first-of-their-kind beers made from recycled water, Shower Hour IPA and Laundry Club Kölsch. Rather than shy away from where the water came from, we leaned all the way in. Each can became a fully illustrated world: the IPA wrapped in a pink-tiled shower scene, the Kölsch inside a laundry machine. The launch earned coverage in CNBC, the New York Post, and Business Wire. It also was served at the 2026 Super Bowl.
Alternate
Directions Exploration
