SCOPE OF WORK:
︎︎︎ Brand Strategy
︎︎︎ Visual Identity
︎︎︎ Website Design
︎︎︎ Packaging
︎︎︎ Brand Guidelines
︎︎︎ Brand Assets
︎︎︎ Brand Strategy
︎︎︎ Visual Identity
︎︎︎ Website Design
︎︎︎ Packaging
︎︎︎ Brand Guidelines
︎︎︎ Brand Assets
RECOGNITION:
︎︎︎ TIME Magazine
︎︎︎ Forbes
︎︎︎ Sports Illustrated
RESULTS:
︎︎︎ 5M Series A Funding
︎︎︎ FDA Approved
︎︎︎ TIME Magazine
︎︎︎ Forbes
︎︎︎ Sports Illustrated
RESULTS:
︎︎︎ 5M Series A Funding
︎︎︎ FDA Approved
Launching the first tampon redesign in 80 years 💃🏻
Launching the first tampon redesign in 80 years 💃🏻
The Sequel tampon didn’t need to be explained, it needed to be unmistakable. I worked closely with the Sequel founders to create an unapologetic brand system that matched the innovation of the Sequel tampon and clearly signaled a break from decades of outdated period care norms.
Through confident positioning, a high-impact visual identity, and a launch built for modern, active women, we helped the Sequel tampon show up as what it truly is: the first meaningful redesign of the tampon in 80 years, and a new standard for performance-driven period care.
