SCOPE OF WORK:
Brand Identity, Packaging, Asset Suite, Social Templates, Brand Guidelines, Art Direction, Design Direction

PRESS:
︎︎︎Jimmey Kimmel
︎︎︎Martha Stewart
︎︎︎The Food Network
︎︎︎The Today Show
︎︎︎ABC News
︎︎︎Food & Wine
︎︎︎Mashed
︎︎︎Fox News

🍍 Creating the most profitable product in Del Monte history.

Del Monte came with a unique product: a pink pineapple. And they needed a brand that turned Pinkglow from just a product into an actual experience. So I decided to highlight the pineapple’s rarity by building a backstory that played up the fruit’s ties with exotic royalty. 

When the pineapple’s inside is pink, how do you get people talking about the packaging on the outside?

It was important to make Pinkglow feel as if it came from a mysterious tropical province. So everything in this brand was given the royal treatment: rich colors, custom coat of arms, patterns ripped straight from a tea party’s wallpaper, and even replacing the pineapple’s crown with, you guessed it, an actual crown.

“The visual ID was astounding, reflecting a lush Costa Rican royalty with attention to every minimal detail. All of this was rounded with the development of robust social media assets that helped us achieve a launch that exceeded all of our expectations.”

Pablo Rivero
Vice President of Marketing