SCOPE OF WORK:
Naming, Tone of Voice, Identity, Color, Illustration, Typography, Art Direction, Asset Suite, Packaging, Brand Guidelines, Website, Icon Suite.

EatDirt is a produce delivery service with patented packaging that ensure the produce remains as fresh as possible, delivered straight from quality farms. The client needed the entire brand built from the ground up. Upon choosing a cheeky, straightforward name, I built a brand that leans into the very nature of what it means to have the freshest produce alive. I led an art director in developing illustrations that humanize the produce paired with vibrant primary colors.