When people are diagnosed with cancer, they're often told that losing their hair is a fact of life that they have to deal with. Cooler Heads shows them another way.

Cooler Heads empowers people to manage the side effects of cancer treatment on their own terms with Amma, the brand’s affordable, self-administered scalp-cooling system. 

I developed a cohesive brand identity, pushing beyond typical cancer tropes. Wavy letterforms in the wordmark are inspired by the ups and downs of the cancer journey. The hand-drawn iconography and graphic style lends a personal touch.