SCOPE OF WORK:
︎︎︎Naming
︎︎︎Visual Identity
︎︎︎Packaging Direction
︎︎︎Brand Guidelines
︎︎︎Naming
︎︎︎Visual Identity
︎︎︎Packaging Direction
︎︎︎Brand Guidelines
Always ripe and ready 🍅
Malena produce needed a modern evolution to their traditional produce brand. I worked with a small team to re-name, and develop the visual brand identity for the new version of Malena produce: Allday.
Allday’s tomatoes, cucumbers, and peppers look so delicious you just want to grab ‘em and take a bite.
This design highlights that tactile appeal of juicy, fresh vegetables. A plump wordmark and bright, recognizable colors are a feast for the eyes. This is a brand that puts fun and flavor front and center.
